Cross innovation

The term cross innovation describes the cross-sector or cross-disciplinary collaboration between creative professionals and, for example, companies from the manufacturing, high-tech, health and automotive industries. The cooperation between software and game developers in the design of interfaces (system surfaces) or operating elements can be seen as an example. This is often described under the term gamification . The challenge in interdisciplinary cooperation is first of all to develop a common language level on which the various departments involved can be understood. This can be done in a university environment, but privately initiated corporate networks are increasingly found in so-called creative labs . The idea of ​​Cross Innovation is the development of new ideas and concepts by bringing together different industry solutions.

Design forms

Steinle describes two possible implementations. On the one hand, this can exist in the form of a know-how transfer between industries , whereby analogies are sought for solving certain problems and transferred to other industries. The second form represents cooperations in which cross-sector innovations are developed and new industry-specific knowledge is created by bringing together sector-specific knowledge. This approach fits in with the innovation development methods described under the term Open Innovation . Steinle sees the advantages of the approach through Cross Innovations in shortened development cycles, lower development costs and risks.

Individual evidence

1. ↑ Steinle, A .: The Cross-Innovations-Method, 2009 ( Memento of the original from July 7, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 

Web links

• 3rd Culture and Creative Industries Report of the State of Berlin Website of the Berlin Senate Administration , complete report (PDF, 24 MB)
• The term cross innovation in the 3rd culture and creative industries report Cross Innovation , May 18, 2015
• On the importance of curiosity and cross innovations for corporate success: Naughton, C .: Curiosity Culture: Fresh Wind for Companies , July 5, 2015
• EU project to promote cross-innovations , July 5, 2015
• Study by the Senate Department for Economics, Technology and Research, State Initiative Projekt Zukunft Berlin on creative and innovation labs in Berlin: Innovation and creative labs in Berlin - an inventory (PDF; 1.7 MB)
• Information on the Cross Innovation Program in Saxony-Anhalt: Cross Innovation Explained , August 15, 2018