Culture jamming

Culture Jamming is an advertising art form that sees itself as being directed against conventional advertising. The term was largely coined by the author Kalle Lasn . In culture jamming, strategies and forms, but also concrete examples from conventional product advertising, are taken over, caricatured and sometimes led into the absurd. However, content is also deliberately included that does not appear in the actual advertising or should even be covered by it. The intention is mostly a criticism of the images and opinions generated by advertising, but also basically the manipulative side of advertising. This creates supposed commercials and posters that perfectly master the language of the advertising industry, but completely reverse their semantics . Culture jamming representatives also refer to themselves as adbusters .

Founded in Canada, this type of consumer criticism now has supporters worldwide. Since the book was published at the turn of the millennium, the methods described in it have evolved. In addition to parody short videos, nowadays advertising subjects and logos are often alienated, put online or distributed via social media. Criticism of Adbusters comes from opponents of the brand who are of the opinion that even an alienated presence brings the brands additional attention that is actually unwanted.

See also

• Communication guerrilla
• Vaporwave

literature

• Günther Friesinger , Johannes Grenzfurthner , Frank Apunkt Schneider (Eds.): Context Hacking: How to Mess with Art, Media, Law and the Market edition mono / monochrom , Vienna 2013, ISBN 978-3902796134 .
• Paul Kingsnorth: Global Attack. The new resistance to the corporate dictatorship . Bastei Lübbe, Bergisch Gladbach 2005, ISBN 978-3-404-60552-1
• Kalle Lasn: Culture Jamming. The anti-advertising manifesto . Orange Press, Freiburg 2005, ISBN 978-3-936086-22-5
• Kalle Lasn: Design Anarchy . Orange Press, Freiburg 2006, ISBN 978-3-936086-27-0
• Andreas Völlinger: In the spirit of the market. Culture jamming, communication guerrilla and subversive protest against the logo world of the consumer society . Tectum Verlag, Marburg 2010, ISBN 978-3-8288-2269-6 .

Web links

• Culture Jamming - TV documentary on the subject
• Konsumpf - Consumer-critical blog with Adbuster ideas
• Ethify Your Media - Adbuster collection for the ethics discourse

Footnotes

1. ^ Kalle Lasn : Culture Jamming - The recapture of characters, licensed edition for the Gutenberg Book Guild , (2005) ISBN 3-7632-5602-4