Curated shopping
Curated Shopping (roughly translated as assisted shopping ) is a sales model for clothing . Here is the electronic trading with the personal advice of retailers combined.
First of all, the customer has to fill out a questionnaire online about his / her preferences, followed by a personal phone call with a style advisor. The consultant or an algorithm makes the specific selection of clothing items . The customer is sent several pieces; what does not like or does not fit will be sent back as a return .
The concept of curated shopping was first developed in the USA . There have been companies with this concept in Germany since 2011 .
Individual evidence
- ↑ a b Computerwoche : Shopping advisors from the net - an opportunity for retailers? dated August 31, 2015.
- ↑ Nora Jacob Curated Shopping: success with counseling . In: Internetworld of November 17, 2015.