German sports economy arena
The German Sports Economics Arena , which operated under the name Bayreuth Sports Economics Congress for five years, is one of the largest and best-known sports management conferences in Germany with around 600 managers of today and tomorrow. At the two-day event, which takes place every two years on the campus of the University of Bayreuth , a large number of renowned speakers from sports, management and science can be found. The organization is carried out on a voluntary basis by sports students from Bayreuth. The lectures, interviews and panel discussions are accompanied by an attractive supporting program. These include the exhibitor and sponsor fair, as well as workshops for students.
history
The first Bayreuth Sports Economics Congress was launched in 2003 by Klaus Zieschang at the Chair of Sports Science I at the University of Bayreuth. The congress, which takes place every two years, formed the connection between university teaching and research in the field of sport and business with current and future-oriented topics in practice. The congress was developed above all for students, graduates and experienced professionals in order to enter into an intellectual exchange and to gain new ideas together.
Aim and concept of the congress
The aim of the Deutsche Sportökonomie Arena is to provide a platform for a lively exchange of theory and practice in the areas of sport, science and business. The focus is determined by the respective congress topic, which takes up current and future social issues in various lectures and panel discussions. The central guiding principle here is to share and exchange knowledge and experience with other players in the sports market in order to develop new ideas and future prospects together. The sports business is shaped by the cooperation between the various stakeholder groups. In addition to athletes and managers, you can also find event planners, marketers, media communicators and other players in the sports business. Individual perspectives are shown, but also interfaces and connection points between them.
timeline
First sports economics congress
The first Bayreuth Sports Economics Congress took place on June 20 and 21, 2003. (Congress President: Klaus Zieschang)
Subjects:
- Salary cap in European professional football
- "Alternative" forms of financing for professional football clubs
- Soccer in Germany
- Licensing procedure in German professional football
- Marketing and sponsorship of professional football clubs
- Potential conflict in B2B between clubs, marketers, sponsors, media and the league
Speakers (among others):
- Rolf Beißwanger, Vice President Global Sponsoring, Siemens AG
- Jürgen L. Born, CEO, SV Werder Bremen
- Peter Heermann, Chair of Civil Law VI, University of Bayreuth
- Marco Klewenhagen, Managing Editor-in-Chief, SPONSORs
- Oliver Leki, Commercial Director, 1. FC Cologne
- Stefan Ludwig, Senior Sports Business Consultant, Deloitte & Touche Sport
- Gerhard Mayer-Vorfelder, DFB President, German Football Association
Moderators: Martin Stopper, lecturer in business and sports law, University of Kaiserslautern Stefan Ludwig, Deloitte & Touche Sport; Marco Klewenhagen, Editor-in-Chief Sponsors Simon Träger, Senior Consultant akzio !; WP / StB Alfred Thyll, partner Deloitte & Touche
Second sports economics congress
The second Bayreuth Sports Economics Congress took place on June 2nd and 3rd, 2005. (Congress President: Klaus Zieschang)
Subjects:
- From the invitation to tender to the implementation of the 2006 FIFA World Cup
- Media and FIFA World Cup 2006
- The 2006 FIFA World Cup - a field of tension between national and regional demands?
- Marketing and FIFA World Cup 2006
- Opportunities and risks from the 2006 FIFA World Cup
Speakers (among others):
- Fedor H. Radmann, advisor to the OC 2006 FIFA World Cup, coordinator of Germany's bid for the World Cup
- Günter Weigl, Director Football Global Marketing adidas Salomon AG
- Dominik A. Schmid, Executive Director Broadcast Operations at Infront Sports & Media AG
- Gregor Lentze, Managing Director of FIFA Marketing & TV Deutschland GmbH
- Wolfgang Niersbach, Managing Director, Vice President of the OC 2006 FIFA World Cup
- Hagen Boßdorf, ARD sports coordinator
Third Sports Economics Congress
The third Bayreuth Sports Economics Congress took place on May 8th and June 16th 2007. (Congress President: H. Ruppert, Patronage: M. Hohl)
Subjects:
- Professional club management
- Professional club management
- Sport and media marketing; Sports tourism - opportunities and risks for the tourism industry
- New media as a communication tool
- Professional target group approach in sports sponsoring
Speakers (among others):
- Mr. Reiner Calmund, ex-manager Bayer 04 Leverkusen and football TV expert
- Mr. FA Dassler / S. Pastowski, adidas AG
- Mr. M. Abele, operating company of the SAP ARENA Mannheim
- Mr. R. Müller from Vultejus, Sportfive
- Stephan Schröder, SPORT + MARKT AG
- Thomas Medau, Head of E-Commerce & Sports Cooperations, Premiere Fernsehen GmbH & Co. KG
- Don Getz, University of Calgary
Moderators: K. Zieschang, M. Martin, H. Woratschek, PW Heermann and H. Böhler
Fourth Sports Economics Congress
The fourth Bayreuth Sports Economics Congress took place on May 8, 2009. (Congress President: Walter Brehm, Patron: Rüdiger Bormann)
Subjects:
- Marketing of fitness trends
- Concepts for the gym of the future
- Nordic walking: a booming fitness trend
- Fitness trends in competitive sports
- The changing fitness market
Speakers (among others):
- Christoph Breuer
- Paul Underberg -
- Pia Pauly
- Niels Gronau
- Reinhard Klante
- Wend-Uwe Boeckh-Behrens load control
Moderation: Walter Brehm, Schmidt
Fifth Sport Economics Congress
The fifth Bayreuth Sports Economics Congress took place on June 30th to July 2nd, 2011. (Congress President: Herbert Woratschek)
Subjects:
- FC Bayern Munich - Sports business from the perspective of various players in football
- Megaevents 360 ° - sports business from the perspective of the event manager
- 25 years of sports economics
- Sports and brands - sports business from the perspective of brand managers
- Sportsman marketing - sports business from the perspective of athletes and marketers Sports marketing and media sports business from the perspective of various players in the media market
- Around The World - sports business from the perspective of international managers
Speakers (among others):
- Axelhaben, managing director of Deutsche Sport-Marketing GmbH
- René Beck, Marketing Manager Beko Basketball Bundesliga
- Rolf Beisswanger, managing director of beisswanger consulting
- Karsten Bentlage, Chief Growth Officer McCann Erickson GmbH
- Denise Boller, top athlete and reigning world champion in artificial cycling
- Martin-Peter Büch, chairman of the sports economics working group
First German sports economy arena
The German Sportökonomie Arena will take place for the first time on June 20 and 21, 2013. (Congress President: Andreas Hohmann)
Subjects:
- Strategies for the sports media of tomorrow
- Modern sports coverage
- Football Bundesliga
- Sports sponsoring from the sponsors' point of view
- Innovations and trends of tomorrow
- Sustainable sports and event venue planning
- Change of tracks - Oliver Kahn's career after professional football
Speakers (among others):
- Michael Groß, entrepreneur and two-time Olympic champion
- Florian Zitzsperger, Head of Sports Marketing AUDI AG
- Marcel Reif, Sky Chief Commentator
- Oliver Kahn, Champions League winner & multiple world goalkeeper
- Christian Seifert, CEO of the DFL
- Roman Steuer, Senior Vice President, Sky Sport News HD
- Christian Danner, racing driver and Formula 1