Slide on film

Slide on film , also: DaF for short, is a filmed standard slide that is used in cinema advertising .

description

Slides have been a common advertising medium in the cinema for a long time , especially used by local, small providers because they are very inexpensive. But fewer and fewer of the modern cinema have a small image projector , so image and sound are on a 35 mm film copies and can thus be presented with the normal film projectors. The calculation is carried out in the same way as for conventional slides.

literature

• Wolfgang J. Koschnick (Ed.): Focus Lexicon advertising planning, media planning, market research, communication research, media research . Volume 1. 3rd edition 2003. ISBN 3-9808574-0-9