The big crowd
The big crowd. How industry and the media fool us. A consumer navigation system. is a non-fiction book by the German actor Hannes Jaenicke . It was published on May 28, 2013 in the Gütersloher publishing house .
content
Jaenicke dedicates the book to consumer protection . Using examples from various economic sectors, he shows companies tricks to mislead consumers. He gives advice for conscious consumption.
reception
The book reached in its first week of sales No. 1 on the mirror - bestseller nonfiction.
Book editions
-
The big crowd. How industry and the media fool us. A consumer navigation system. Gütersloher Verlagshaus, Gütersloh 2013, ISBN 978-3-57906-636-3
- as paperback: Goldmann, Munich 2015, ISBN 978-3-442-17535-2