Discovery Toys
Discovery Toys is a developer of educational toys with its own marketing. The company was founded in 1978 by the educator Lane Nemeth. The company's headquarters are in Livermore, California . Today the company is one of the market leaders in the segment of educational toys for early childhood development in the USA and Canada.
history
The company was founded on the basis of a family loan of US $ 5,000. Four years after it was founded, 2,500 products have already been sold, with sales of 4.6 million US dollars. By 1997, annual sales grew to around $ 100 million. Then the founder sold the company to Avon Products . After several other sales, the company is now led by Jeremy W. Hobbs.
Direct marketing of the products
Discovery Toys' educational toys are sold directly through the company's consultants, who present the products in their own living room. Alternatively, the products can be ordered directly from online shops in the USA and Canada.