Domain tasting
The domain tasting is a method for testing the attractiveness of domains .
Domain brokers in particular take advantage of the fact that ICANN allows a domain to be sold in the first few days after registration without incurring a registration fee ( domain kiting ).
In the case of .de domains, it is common to negotiate with the respective registrar ( DENIC member) that the registered domains are billed on a monthly instead of an annual basis. This greatly reduces the cost risk of incorrect registrations, especially since uninteresting domains can be deleted before the end of the current month. This approach is particularly widespread with expired domains .
Domain buttons register a large number of domains and carry out automated analyzes. You also use domains that are already registered and will be deleted at short notice as part of domain backorder services . Mainly, the number of visitors that each domain attracts is monitored. This involves both an analysis of direct entries (so-called type-in ) and a check of the visitor origin from links and search engines or the search terms from search engines. Finally, particularly profitable domains can be kept and all others can be deregistered.
In the case of ICANN, the problem has now been solved by the fact that companies have to pay for each additional registration, even short-term, from a certain number or a certain proportion of returned domains per month.