Eatyourkimchi

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Eatyourkimchi
Website logo
Korea + videos = shazaam!
Blog
languages English
editorial staff Simon & Martina Stawski
On-line 2008 (currently active)
http://www.eatyourkimchi.com/

Eatyourkimchi is a website on which the Canadian couple Simon and Martina Stawski give the audience tips about life in South Korea through their videos. The YouTube channel on which the videos appear is the 18th most visited in South Korea and their videos now have more than 130 million views.

Kimchi is a traditional Korean food made from e.g. B. is made from Chinese cabbage .

Video tips for everyday life

Simon and Martina's videos are there to give the audience (mainly from foreign countries) an insight into what they would otherwise not get from travel guides and authorities. Eatyourkimchi provides “a local insight into Korean culture that you won't find in your average travel guide,” says Elysabeth Hahm of the Yonhap News Agency . The videos are humorous and attract an audience that would rather “watch” than read. The video blog contains some repetitive topics such as the Korean language, Korean food, and Korean music. Individual videos show how a South Korean washing machine works, how to order food, table bells in South Korean restaurants and how to pay bills. The series shows z. B. Preparation aids for Bulgogi, Samgyeopsal and Galbi. The site also contains several weekly series, such as Kpop Music Mondays (eng. K-pop music montage), Wonderful Treasure Find - short WTF - (eng. Discovery of a wonderful treasure), and Too Long; Didn't Read — TL for short; DR— (eng. Too long; I haven't read).

background

Simon and Martina Stawski

The Stawskis are originally from Canada and moved to South Korea in 2008. When they arrived on May 31, 2008, there had been some worrying inconsistencies between North and South Korea and the couple started their first video at the airport to reassure their parents that they were okay. The blog quickly grew into an “all about Korea” channel. Eat Your Kimchi isn't just interesting because of its story. It's also part of bigger trends in South Korea. There were no blogs in South Korea before 2002, but the number of bloggers has been increasing every year since then, and so are foreign bloggers in South Korea. In 2008, YouTube hit the South Korean market and changed the lives of South Korean citizens, including the Stawskis. Even in 2011, the format of their video blogs is still special. “Hardly anyone makes videos specifically about Korea,” says Martina Stawski.

Audience and reception

According to the Korean Herald newspaper, Eatyourkimchi made it onto the list of 21 “Most Useful Websites” and was voted the best migrant blog in South Korea on Hiexpat.com. The two bloggers have since appeared on a number of South Korean television shows including Heart to Heart, Quilt Your Korean Map, Star King and Running Man. Sometimes they are recognized by people on the street and photographed. Martina Stawski reports that Eatyourkimchi is known around the world, but the audience is focused on Australia, Canada, South Korea and the United States. Eatyourkimchi's videos are widely distributed online through iTunes, Facebook, Twitter, Tumblr and YouTube. The pair's channel has so far reached more than 695,000 subscribers and the videos enjoy more than 190 million views. Your website, which also contains videos, has more than 750,000 hits per month from more than 100,000 users.

Web links

Commons : Eatyourkimchi  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c Video blog looks at life in Korea  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Korea JoongAng Daily , February 28, 2011@1@ 2Template: Dead Link / koreajoongangdaily.joinsmsn.com  
  2. ↑ a b c Tan Ding Xiang (25 March 2011), Eating Your Kimchi with Simon and Martina , The Urban Wire
  3. ↑ YouTube: Eat Your Kimchi - About
  4. ↑ a b Elysabeth Hahm (January 19, 2011), Bloggers help visitors know true aspects of Korea , Yonhap News Agency
  5. ↑ a b c d Jessica Wilmes Martina & Simon Stawski KOREA'S BEST GOES ON-LINE THANKS TO COUPLE OF CANADIANS ( Memento of the original from March 27, 2012 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Eloquence International Lifestyle Magazine, June 7, 2011 @1@ 2Template: Webachiv / IABot / www.eloquence.co.kr
  6. ↑ a b c d e How YouTube impacts lives of ordinary people , The Korea Times, February 28, 2011
  7. ↑ 순두부 찌개 에 중독 돼 '한국 블로그' 운영 하는 캐나다 부부 (Tofu Soup jungdokdwae), Korea Blogs, Chosun.com, http://news.chosun.com/site/data/html_dir/2011/07/14/2011071401448 .html? news_Head1 , accessed July 20, 2011
  8. ^ A b Promoting Korea Online , Arirang
  9. ↑ The Korea Herald guide to the nation's most useful websites, February 27, 2011, http://www.koreaherald.com/national/Detail.jsp?newsMLId=20110225000672 , accessed July 26, 2011
  10. ↑ Eat Your Kimchi voted best expat blog, The Korea Herald, January 25, 2011, http://www.koreaherald.com/lifestyle/Detail.jsp?newsMLId=20110125000585 , accessed July 26, 2011
  11. ↑ "2010 best blog in Korea - We have a winner !," Groove Korea February 2011, 20, issue 52. Archive link ( Memento of the original from June 25, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked . Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.groovekorea.com
  12. ↑ "Arirang TV | Heart to Heart" http://www.arirang.co.kr/Tv2/Heart_Archive.asp?PROG_CODE=TVCR0106&view_seq=4918 accessed on July 19, 2011
  13. ↑ Quilt Your Korean Map archive http://www.arirang.co.kr/Tv2/TVCommon_NoStaff_Archive.asp?PROG_CODE=TVCR0542&MENU_CODE=101195&view_seq=2893&Page=1&sys_lang=Eng
  14. ↑ "놀라운 대회 스타킹" ("Amazing tournament stockings"), lists the bloggers as "괴짜 파워 블로거 Simon & Martina 부부!" or in English "Simon & Martina geek power couple bloggers" http://wizard2.sbs.co.kr/resource/template/contents/07_review_detail.jsp?vProgId=1000345&vVodId=V0000329665&vMenuId=1005960&rpage=4&cpage=1&vVod2Cnt1 /vobos/wizard2/resource/template/contents/07_review_list.jsp Retrieved July 21, 2011
  15. ↑ Eat Your Kimchi channel information on YouTube, https://www.youtube.com/user/simonandmartina/about accessed on March 17, 2015