Retail advertising

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Retail advertising usually refers to advertising for the retail trade , that is, to promoting the retail business of branches.

Public room

• Classic poster advertising in the region
• Cooperation with local companies (bus, service companies or shopping centers)
• Transportation advertising
  • Car lettering

Internet

On the internet it can be controlled via geotargeting , i. H. Customers are assigned to a region via their IP address and receive regionalized advertising ( geomarketing ). So z. B. Advertising banners are only displayed in a certain area (area, postcode) of the branch.

Advertising elements are (each with geotargeting):

• Google Adwords , Bing , Yahoo
• Advertising on social networks

Other media

• Telephone advertising

Web links

• Retail advertising - term on enzyklo.de