Bing (search engine)

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Globe icon of the infobox
Bing
Website logo
" Bing & decide "
Internet search engine
languages 39 (including variants)
operator Microsoft
editorial staff Microsoft
Registration Optional (Microsoft account)
On-line June 3, 2009 (currently online)
http://www.bing.com/

Bing is an Internet search engine from Microsoft and the successor to Live Search . Bing went live in June 2009 in beta, which it left on January 27, 2012.

Functions

Bing offers the option of displaying the search query in the categories images, videos, messages and maps . Under the item Shopping is in Germany , the portal ciao involved.

The US version of Bing has most of the functions, other country versions are less developed.

In May 2012, Microsoft subjected the search engine Bing to the largest redesign since it was launched. In addition to visual changes, the focus was on the greater integration of social networks. Since then, data from Facebook , Twitter , Quora , Foursquare , LinkedIn , Google+ and other services have been included in the search for the most relevant results in a separately arranged search bar . For now, the redesign of the search is limited to use in the USA.

In September 2012, Microsoft integrated Klout's rating system into the Bing search engine. Since then, people have been shown in a column to the right of the search results who are potentially particularly well versed in the topic they are looking for and who have a high Klout Score .

Background and strategy

Personal Assistant Cortana

Bing went online in June 2009; since July 2009 there has been a cooperation with Yahoo.

In 2010, Bing was the third most visited search engine behind Google and Yahoo .

Bing also cooperates with the sustainable search engine Ecosia , whose search results it provides.

A partnership with Facebook began in October 2010 . Reviews from Facebook users influence the search algorithms . This functionality initially only affected the USA, later also the German-speaking area.

Bing has been cooperating with Baidu in China since July 2011 . Bing takes over answering all English-language search queries from the Chinese search engine. According to Baidu, around 10 million English queries occur every day.

At the end of 2017 it was announced that, thanks to Artificial Intelligence (AI) , Bing would provide "smarter" answers in the future and thus provide users with even more comprehensive information.

Name of the search engine

During internal testing by Microsoft employees had the search engine codenamed Kumo (くも), which is derived from the Japanese word for spider (Engl. Spider ;蜘蛛;くも, kumo) as for cloud (. English cloud ;雲;くも, kumo) . This alludes to the way search engines search the Internet and how they add Internet sources to their database, as well as to what is known as cloud computing , a computer cloud .

Aerial photos

In addition, Bing also offers a world map. This platform was formerly known as Virtual Earth . It contains map material, route planning and an API for maps on the Internet. Behind this is a proprietary database that contains and provides material purchased from various geospatial data providers.

Bing aerial images are available to the free map projects OpenStreetMap and OpenSeaMap for digitizing and generating geographic information and are also used as background images in OpenSeaMap.

Since the end of January 2012, the images of military locations in Germany have been alienated. This is done at the request of the German government with the obvious help of OpenStreetMap data.

criticism

Microsoft began in December 2012 to display images in Bing significantly larger than comparable search engines. The so-called Modern Image Search enables users to view an image in full resolution without having to visit the respective website . Webmasters and experts have criticized the new function because the operators of an Internet presence lost visitors. Initially, Bing Modern Image Search was only activated for users from the USA .

Censorship in China

Bing censors search results in China as required by Chinese authorities. In 2010, Steve Ballmer stated that Microsoft would delete content from Bing if the Chinese government declares it illegal. Bill Gates indirectly criticized Google when it withdrew from the Chinese market because of the enforced censorship.

Web links

Individual evidence

  1. Bing ends beta phase . heise.de
  2. Bing: Microsoft's Google competitor is online : tecchannel.de, June 1, 2009; Microsoft introduces new online search with Bing , Microsoft Press Service, May 28, 2009.
  3. First impressions from Bing , heise online Newsticker, June 2, 2009
  4. bing goes social: Microsoft wants to show Google how social search works ( memento from May 14, 2012 in the Internet Archive ), t3n, May 11, 2012. Accessed on May 14, 2012.
  5. Jörn Brien: SEO: Klout Score is integrated into Bing search. (No longer available online.) In: t3n magazine . September 28, 2012, archived from the original on October 2, 2012 ; Retrieved October 3, 2012 .
  6. Microsoft's search engine Bing is online , heise online Newsticker, June 1st, 2009.
  7. Microsoft and Yahoo ally against Google . In: Spiegel Online . July 29, 2009
  8. ^ Nielsen's search engine report. Nielsen, January 31, 2010 (English)
  9. Where do your search results come from? Retrieved September 26, 2018 .
  10. Bringing Your Friends to Bing: Search Now More Socia , The Facebook Blog, Retrieved October 14, 2010.
  11. ^ Microsoft - Baidu Deal. lixam.de
  12. Bing should search smarter - thanks to AI and Reddit . heise.de. December 14, 2017. Retrieved December 21, 2017.
  13. First screenshot of Microsoft's Kumo emerges . In: Neowin .net . March 3, 2009. Archived from the original on March 4, 2009. Retrieved on May 29, 2009.
  14. Comparison of blurred regions in Bing aerial images with polygons of military land use areas from OpenStreetMap data in the OSM Wiki
  15. Golem Media: Bing brings censored China search abroad
  16. NetMediaEurope Germany: Bing is also censoring Chinese search results in the West
  17. Bill Gates sees Internet censorship in China as "very limited" . Hot media