Klout

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Globe icon of the infobox
Klout Inc.
Website logo
the Standard for Influence
Online service - social network
languages English
founder Joe Fernandez (CEO), Binh Tran
Registration Yes
On-line September 2009 (currently inactive)
http://klout.com/

Klout was a San Francisco- based company (Klout Inc.), which based on the analysis of social networks (for example: Twitter and Facebook ) created a rating of users (influence).

It was therefore a largely fully automatic electronic service for measuring the online influence (quantitative, not qualitative) of people. The algorithms that Klout uses to create a person's influence were not public.

Klout has been owned by Lithium Technologies since 2014 .

In May 2018, Klout announced that it would cease operations on May 25, 2018. The closure had been planned for some time and had been accelerated by the entry into force of the General Data Protection Regulation .

Klout Score

The Klout scale (Klout Score) ranges from 1 to 100 and is intended to reflect and document a person's "online influence" (maximum value 100). Example: Barack Obama has a Klout Score of 99. According to the Klout website, the average “Klout Score” is 40.

method

Klout supposedly evaluates, among other things, the number of friends, the activities and the number of recommendations in various social networks. The fewer activities and the lower the reaction to these activities, the lower the Klout score will be.

To what extent search engines will use the social network and Klout as relevance providers for their own scores in the future is not yet foreseeable.

Microsoft integrated Klout's rating system into Bing in September 2012 . Since then, to the right of the search results, people have been shown who are potentially particularly well versed in the topic they are looking for and who also have a high Klout Score .

Klout Perks

Klout Perks are rewards for social activities. Interested companies can present particularly attractive users with special offers and probably want to benefit from the high social status of these users on the Internet in this way. These offers are currently aimed primarily at users in the USA. To receive Klout Perks, the user has to give Klout their address.

criticism

  • By measuring the quantity of activity on social networks by Klout, quality is largely neglected.
  • Klout also measures the score of people who are not registered.
  • Klout also evaluates non-existent people ( pseudonyms ) if they appear on the web. Klout does not recognize a pseudepigraphy . The registration at Klout takes place only with a working e-mail address, which is not verified personally .
  • Due to the unknown ratings and the focus on the English-speaking network, Klout is not representative of the real influence of a person in the Internet community.

See also

Web links

Individual evidence

  1. ↑ According to the Klout website , the social networks that influence the Klout score are: Facebook , Twitter , Google+ , LinkedIn , foursquare , Klout and Wikipedia ( accessed on August 26, 2012).
  2. ↑ Andreas Werner in "Klout, Kred, PeerIndex & Co. - what are they useful for and what are they good for?" , Published on June 5, 2012, requested on August 23, 2012.
  3. ↑ Elke Fleing in “Klout and Co. - and suddenly social web activities become an end in themselves ?!” with further links. " There is almost complete lack of transparency at Klout, which is admittedly also the most complex instrument " - Andreas Werner in "Klout, Kred, PeerIndex & Co. - what are they useful for and what are they good for?"
  4. ^ Lithium Technologies Acquires Klout , March 27, 2014
  5. ^ RIP Klout - TechCrunch. Retrieved May 11, 2018 (American English).
  6. ↑ Query on August 23, 2012 from Barack Obama at klout.com
  7. ↑ http://klout.com/#/corp/faq
  8. ↑ a b Andreas Werner in “Klout, Kred, PeerIndex & Co. - what are they useful for and what are they good for?” , Published on June 5, 2012, requested on August 23, 2012.
  9. ↑ Jörn Brien: SEO: Klout Score is integrated into Bing search. (No longer available online.) In: t3n magazine . September 28, 2012, archived from the original on October 2, 2012 ; Retrieved October 3, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / t3n.de
  10. ↑ Klout was also referred to as " Schufa " for the network. Jürgen Vielmeier in "The Schufa for the Web: Klout measures your social value" . Johannes Kuhn in "Schufa for the reputation in the net" . Queryed 23 August 2012
  11. ↑ Elke Fleing in "Klout and Co. - and suddenly social web activities become an end in themselves ?!"