Andreas Werner (Author)

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Andreas Werner (* 1967 in Kusel ) is a German author in the field of online marketing .

Life and scientific activity

Andreas Werner studied business administration at the University of Mannheim . From 1992 to 1996 he was a research assistant in the department for media and communication studies at Margot Berghaus . Andreas Werner is the author of numerous publications in the field of online marketing. He was one of the initiators of the German Internet Research List , which was set up in 1996. Werner was also the founding chairman of the German Society for Online Research . This was launched in 1998 to promote scientific and application-related online research in Germany.

Today Andreas Werner works in the private sector and lives with his family in Aachen.

Publications (selection)

  • Big Data and Social Media Analytics , in: Torsten Schwarz (ed.): Big Data in Marketing - Opportunities and Possibilities for an Effective Customer Approach, Haufe, Freiburg / Munich 2015, pp. 164–176.
  • with Verena Bock: Tumblr . Blogging successfully , mitp-Verlag, Wachtendonk 2015.
  • Pinterest - A Guide for Visual Social Media Marketing , Heidelberg u. a. 2013, ISBN 978-3-82669-464-6 .
  • Social Media - Analytics & Monitoring. Processes and tools for optimizing the ROI , dpunkt.verlag, Heidelberg 2013, ISBN 978-3-86490-023-5 .
  • Together with Martin Welker, Joachim Scholz: Online Research - An Introduction or How the Internet is Changing Empirical Social Research , dpunkt.verlag, Heidelberg 2004, ISBN 3-89864-308-5 .
  • Thomas Breyer-Mayländer , Andreas Werner: Handbuch der Medienbetriebslehre , R. Oldenbourg Verlag, Munich 2003, ISBN 3-486-27356-6 .
  • Internet marketing tool. Strategy - Tools - Implementation , 3rd revised and expanded edition, dpunkt.verlag Heidelberg 2003, ISBN 3-932588-56-8
  • Contact Measurement in the WWW , in: Bernad Batinic , Ulf-Dietrich Reips, Michael Bosnjak (eds.): Online Social Sciences , Hogrefe, Göttingen u. a. 2002, pp. 251-262.
  • Site promotion - advertising on the WWW , 2nd revised and updated edition, dpunkt.verlag, Heidelberg 2000, ISBN 3-932588-52-5 .
  • Ed. Together with Bernad Batinic, Lorenz Gräf and Wolfgang Bandilla: Online Research - Methods, Applications and Results , Hogrefe, Göttingen u. a. 1999, ISBN 3-8017-1201-X .
  • Online media: Theory enrichment through new research methods , in: Patrick Rössler (ed.): Online communication - contributions to use and effect , Westdeutscher Verlag, Opladen 1998, pp. 227–241.
  • with Wakako Mori: The Development of Information Policy. Possibilities and political-economic influences , in: Peter Ludes (ed.): Information contexts for mass media - theories and trends , Westdeutscher Verlag, Opladen 1996, ISBN 3-531-12840-X .

Web links

Individual evidence

  1. ↑ GIR-L ( Memento from October 29, 2013 in the Internet Archive )
personal data
SURNAME Werner, Andreas
BRIEF DESCRIPTION German author in the field of online marketing
DATE OF BIRTH 1967
PLACE OF BIRTH Kusel