Thomas Breyer-Mayländer

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Thomas Breyer-Mayländer (born April 2, 1971 ) is a German economist and professor for media management and prorector for marketing and organizational development at the University of Offenburg .

Life

Thomas Breyer-Maylaender

Breyer-Mayländer studied industrial engineering for publishers at the Stuttgart Media University, graduating in 1994 with a Dipl.Wirt.Ing. (FH), completed a postgraduate course in information science at the University of Konstanz and graduated in 1996 as a Dipl.Inf.Wiss. from. As a part-time job, he did his doctorate in media economics with Jürgen Heinrich at the Institute for Journalism at the University of Dortmund (1999 graduation as Dr. phil.).

Breyer-Mayländer worked from 1995 to 2000 as a consultant for business administration and sales and later as a consultant for multimedia at the Federal Association of German Newspaper Publishers in Bonn, before becoming managing director of the newspaper marketing company (ZMG) in Frankfurt, the category marketing organization of the German newspaper publishers. He left the ZMG in 2001 and moved to the Offenburg University as a professor of media management. From 2002 to 2006 he was head of the course in media and information. In 2006 he was Vice Dean of the Faculty of Media and Information Science and Dean from the 2006/2007 winter semester until the end of 2010. Since January 1, 2011, Breyer-Mayländer has been Vice Rector for Marketing and Organizational Development at the Offenburg University of Applied Sciences.

Breyer-Mayländer lives with his family in Ettenheimmünster , a district of Ettenheim in southern Baden , where he does voluntary work (e.g. as a local councilor, honorary chairman of a school development association, member of the board of the Ettenheim entrepreneurial association).

Works (excerpt)

  • Alternative delivery services and transport concepts in the press sector; Market, economic and media policy effects of the deregulation of the delivery markets ; ZV GmbH Bonn 1999
  • as editor together with Fuhrmann, Hans-Joachim; Success in the new market: online strategies for newspaper publishers ; ZV GmbH Berlin 2001
  • with Werner, Andreas ; Handbook of media management ; Munich 2003
  • Introduction to media management ; Oldenbourg Verlag Munich 2004
  • Online marketing for book professionals ; Brammann Verlag Frankfurt 2004
  • with Seeger, Christof; Publishers facing new challenges: crisis management in press publishers ; ZV GmbH Berlin 2004
  • Advertising business manual (as editor); ZV GmbH Berlin 2005
  • Management task of integrated corporate communication: practice of dialog with customers, opinion leaders and the public ; Expert-Verlag Renningen 2006
  • with Seeger, Christof; Media marketing ; Vahlen Verlag Munich 2006
  • Active value management: basis of corporate communication ; Expert Verlag Renningen 2009
  • with Schönstedt, Eduard; The book publisher: history, structure, economic principles, calculation and marketing ; 3rd edition, JB Metzler, Stuttgart 2010
  • with others: Commercial company publishing house: analyzing and evaluating markets, understanding and planning production processes, promoting and selling media services, distributing media products, organizing work processes in editorial and proofreading 4th edition, Bramann Verlag Frankfurt 2010
  • Success for city marketing and advertising associations: structures, strategies, analyzes and nationwide successful campaigns , Offenburg 2011, ISBN 978-3-943301-00-7
  • with Ritter, Beate (ed.); Competitive schools: education between development and marketing ; Schneider Hohengehren 2012
  • Cluster management and development prospects in the creative industry (as editor); Nomos. Baden-Baden 2013
  • with Seeger, Christof; From student to successful manager ; UVK / Lucius. Constance 2013
  • (Ed.); Cluster management and development perspectives of the creative industry: Analysis and location determination with exemplary descriptions of the trinational metropolitan region Upper Rhine , Nomos Baden-Baden 2013, ISBN 978-3-8329-7657-6
  • with Kirchner, Sebastian; Managers in public: knowing and avoiding faux pas ; Springer Gabler 2014
  • with others: Commercial company publishing house: analyzing and evaluating markets, understanding and planning production processes, promoting and selling media services, distributing media products, organizing work processes in editorial and proofreading 5th edition, Bramann Verlag Frankfurt 2014
  • From newspaper publisher to media company: Business models in times of media convergence , Springer Gabler Wiesbaden 2014, ISBN 978-3-658-04099-4
  • Leadership needs clarity , Munich Hanser 2015, ISBN 978-3-446-44374-7
  • Management 4.0: Mastering digital change successfully - The course book for managers , Hanser, Munich 2017, ISBN 978-3-446-45038-7 .

Web links

Individual evidence

  1. ↑ Thomas Breyer-Mayländer Kopf - kress.de
personal data
SURNAME Breyer-Mayländer, Thomas
BRIEF DESCRIPTION German university professor, professor for media management
DATE OF BIRTH April 2nd 1971