German Society for Online Research
The German Society for Online Research eV (DGOF) is Europe's largest international specialist society for the development and promotion of online research . It is registered in Germany as a non-profit association.
Task and goals of the DGOF
The German Society for Online Research (DGOF) advocates the establishment and further development of online research and the interests of online researchers in Germany. Online research ranges from the use of online-based data collection methods (e.g. using web surveys in online panels ) to mobile research with smartphones, tablets and wearables to the collection and analysis of social media data , administrative data, data from passive measurements and others Big data sources.
The aim of the DGOF when it was founded was initially to increase acceptance and the critical discussion and further development of the methods for collecting data with the help of the Internet as an equal method in the canon of classical research approaches. This also gives rise to the purpose of the DGOF to create a forum for people and institutions that deal with methods, applications and results of online research. In this way, the DGOF contributes to the scientific research of the Internet within the social, behavioral and economic sciences.
Today the DGOF is an association that takes care of the interests of the actors in the context of online research. The DGOF sees itself as a bridge between different disciplines that use methods of online research (e.g. sociology , psychology , political science , economics , market and opinion research , data science ) and promotes the transfer between science and practice.
History of the DGOF
The DGOF was founded by pioneers of online research - Wolfgang Bandilla, Bernad Batinic , Michael Bosnjak , Ralf Geschke, Lorenz Gräf, Ulf-Dietrich Reips and Andreas Werner . The idea of founding an association to promote online research came about on the fringes of the "Cognition and Web" conference, which took place in 1996 with the participation of the founding members at the Institute for Computer Science and Society at the University of Freiburg. The DGOF was formally established in March 1998 in Mannheim .
The history and work of the DGOF is also closely linked to the German Internet Research List (GIR-L). The GIR-L is a mailing list founded in May 1996 by Andreas Werner and Bernad Batinic with more than 1,200 registered users. The aim of the GIR-L is to discuss social, communication and market research issues relating to the Internet. In 1997, the GIR-L gave rise to the suggestion for the first GOR conference. The mailing list is currently being maintained by Bernad Batinic.
Promotion of online research in science and practice
Scientific research projects
Since 2013, the DGOF has regularly been funding academic research projects that deal with topics and questions in online research. An application for funding can be submitted once a year on the date indicated on the DGOF website.
In addition, the DGOF promotes the next generation of academics by awarding the GOR Thesis Award . This prize - combined with financial support - is awarded once a year by an expert jury as part of the GOR. Particularly outstanding theses (bachelor thesis, master thesis, dissertation) from the field of online research are awarded.
DGOF workshops
DGOF Workshops are a series of events around the topics of innovation and digitization of market and social research. In the workshops, detailed and well-founded information on new, innovative methods and digital developments is given and explained in a practical manner. In this way, the participants are given the knowledge they need to be up to date in the field of applied online research.
The events are intended to enable interested parties to quickly gain an overview of new research methods and central topics in the digital field or to deepen this knowledge with the help of experts who are already dealing with such new developments in online research.
The workshops take place at different locations in Germany. They are aimed at young professionals as well as experienced online researchers.
Collaboration on standards and norms of international market and social research
Together with other market and social research associations, the DGOF has published regulations, including the guideline for online surveys , in the development of which the DGOF played a key role.
The DGOF was also involved in the development of the globally applicable ISO standard ISO 20252: 2019 market, opinion and social research, including the acquisition of knowledge through data analysis , in which the previous standard ISO 26362 Access panels in market, opinion and social research - Vocabulary and service requirements . has risen completely. From ISO 19731 Digital analytics and web analyzes in market, opinion and social research - Vocabulary and service requirements. , in whose development the DGOF was also involved, some content has also been transferred to ISO 20252. However, the standard still exists independently.
Publications
Since it was founded, the DGOF has supported numerous scientific publications and book projects in the field of online research, since 2007 with its own series of books, New Writings on Online Research , published by Van Halem Verlag. 15 volumes have been published there so far (as of March 2019).
Events
General Online Research (GOR) Conference
Since 1998 the society has organized the General Online Research (GOR) conference annually (up to and including 2004 under the name "German Online Research"). The GOR is an international specialist conference on topics of online research.
The GOR conference venues and the local organizers of the respective conference in brackets are listed below.
- 2020: Berlin (Berlin University of Applied Sciences : Holger Lütters)
- 2019: Cologne (Technical University Cologne)
- 2018: Cologne (Technical University Cologne)
- 2017 Berlin (Berlin University of Applied Sciences : Holger Lütters)
- 2016: Dresden (Technical University of Dresden)
- 2014 and 2015: Cologne (Cologne University of Applied Sciences)
- 2013: Mannheim (Baden-Württemberg Cooperative State University)
- 2012: Mannheim (Baden-Württemberg Cooperative State University)
- 2011: Düsseldorf (Heinrich-Heine University)
- 2010: Pforzheim ( Pforzheim University: Elke Theobald, Christa Wehner)
- 2009: Vienna (University of Vienna: Association of Market Researchers Austria, Austrian Society for Advertising Science and Expert Forum Online Research )
- 2008: Hamburg (University of Hamburg and EARSandEYES: Frank Lüttschwager)
- 2007: Leipzig (University of Leipzig: Martin Welker)
- 2006: Bielefeld (TNS Infratest)
- 2005: Zurich (University of Zurich: Klaus Jonas and Ulf-Dietrich Reips)
- 2004: Duisburg (University of Duisburg: Frank Faulbaum)
- 2002: Stuttgart (University of Hohenheim: Michael Schenk, Claudia Mast and Barbara Pfetsch)
- 2001: Göttingen (University of Göttingen: Margarete Boos)
- 1999: Nuremberg (University of Erlangen-Nuremberg: Bernad Batinic and Klaus Moser)
- 1998: Mannheim (University of Mannheim: Wolfgang Bandilla and Michael Bosnjak)
- 1997: Cologne (University of Cologne: Lorenz Gräf)
Research plus
In addition to the GOR, the DGOF organizes a regional series of events called Research plus. The aim of these regional online research events is to disseminate innovative research ideas and to strengthen the networking of researchers in a region. An individual program with several keynote speeches is put together for each evening. Participation in the events is possible after registration and is supported by sponsors. Research plus takes place regularly in Berlin, Frankfurt, Hamburg, Cologne, Mannheim, Munich and Nuremberg (as of March 2019).
organization
Club members and structure
The DGOF has 320 members (as of March 2019). The majority of the members are personal members from the scientific and applied areas of market and social research. The DGOF also has corporate members (51 corporate members, as of March 2019). These are market research institutes, software providers and online panel operators. Four other members are research institutes from the university sector. In addition, the IT security association TeleTrusT Deutschland eV is an associated member of the DGOF.
The club's management consists of a six-person board. The board is elected every two years by the general assembly. The members of the Management Board are (as of March 2019): Otto Hellwig (Chairman), Alexandra Wachenfeld-Schell, Bella Struminskaya, Cathleen Stützer, Florian Keusch and Stefan Oglesby (each Deputy Chair). The DGOF office is located in Cologne . The DGOF office was in Hürth until April 2017 .
Cooperations with associations and societies for market and social research
The DGOF maintains contacts with related associations and clubs, especially ADM , ASI and BVM . As central institutions of German market and social research, the four named associations have drawn up the declaration for the territory of the Federal Republic of Germany on the ICC / ESOMAR international code for market and social research . This defines the professional ethical principles and professional code of conduct as part of the professional principles and codes of conduct for German market, opinion and social research, which must always be observed when market, opinion and social research studies are carried out in or from Germany. As part of their membership, the members of the DGOF undertake to adhere to these professional principles and professional rules (Section 3, Section 2 of the DGOF Articles of Association)
The four named organizations jointly set up the Council for German Market and Social Research . This is a complaints office that checks compliance with professional principles and professional ethics and sanctions violations. Anyone who, in a specific case, is of the opinion that a market research institution does not adhere to professional principles and rules of ethics can turn to this complaints office. This concerns, for example, the case of advertising calls made under the pretext of market research. The Council of German Market and Social Research examines the complaint and can - if the Council believes the complaint is justified - impose sanctions on the institution concerned.
The DGOF also cooperates with the scientific society of media and communication studies in Germany, the DGPuK , among other things in the form of doctoral workshops.
Web links
Individual evidence
- ↑ http://www.dgof.de/uber-uns/satzung/ Statutes of the DGOF; §2 purpose of the association
- ↑ dgof.de
- ↑ mailman.jku.at
- ↑ dgof.de ( Memento of the original from January 10, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ gor.de
- ↑ dgof.de
- ↑ adm-ev.de ( Memento of the original from January 10, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ rat-marktforschung.de
- ↑ ISO 20252
- ↑ iso.org
- ↑ iso.org
- ↑ dgof.de
- ↑ gor.de
- ↑ gor.de
- ↑ researchplus.de
- ↑ dgof.de
- ↑ dgof.de
- ↑ dgof.de
- ↑ dgof.de
- ↑ adm-ev.de ( Memento of the original from January 10, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ dgof.de
- ↑ rat-marktforschung.de
