Professional Association of German Market and Social Researchers
|BVM Professional Association of German Market and Social Researchers eV
|legal form||registered association|
|Board||Dr. Frank Knapp (Chair), Martina Winicker (Deputy Chair), Joerg Ermert, Dr. Thomas Rodenhausen, Dr. Christiane Quaas, Beate Waibel-Flanz (co-opted)|
|executive Director||Ellen Didszus|
The BVM Professional Association of German Market and Social Researchers eV is an association representing the interests of market and social researchers in Germany. It was founded on March 3, 1955 in Hamburg as the Association of Industrial Market Researcher Germany eV . (VBM).
Structure and background
The association represents the interests of around 1,500 members. This includes market and social researchers in private or publicly organized organizations, in market research institutes and in academic research, independent consultants and field institutes. The tasks of the BVM include maintaining the reputation of market researchers and market research, increasing and further developing the qualifications of researchers and the quality of research, and expanding and strengthening the future opportunities of the industry and the researchers working in it. The association maintains connections to practitioners, universities and technical colleges as well as to the industry associations , Working Group of German Market and Social Research Institutes , Working Group of Social Science Institutes , German Society for Online Research , Association of Swiss Market and Social Research , VMÖ Association of Austrian Market Researchers and ESOMAR .
The association develops and supports initiatives to introduce quality standards, increase professional qualifications and public relations. At its annual specialist congress, the association has been awarding an industry award for innovation, personality / organization of the year and for young researchers of the year since 2005. Until 2011, a prize was also awarded in the “Best Study” category. Previous winners in the respective categories are:
|year||"Innovation Prize" winner|
|2020||EARSandEYES GmbH and Beiersdorf AG for the submission "The ConPat Journey: A new approach to the distribution of marketing budgets"|
|2019||Facit Research GmbH & Co. KG and the joint venture of SevenOne Media GmbH, Google Germany GmbH, Mediaplus Group for innovative Media GmbH & Co. KG for the submission "Media equivalence study: Video"|
|2018||Research Now and FactWorks for the submission: "Hey Alexa, Siri and Co. - Can online surveys benefit from audio mentions?"|
|2017||Dirk Mörsdorf, GfK , for the "GfK MarketBuilder Voice"|
|year||Prize winner "Personality / Organization of the Year"|
|2018||R Foundation for Statistical Computing, accepted by Uwe Ligges|
|2015||Klaus Backhaus , Bernd Erichson , Wulff Plinke , Rolf Weiber for their textbook Multivariate Analysis Methods|
|2014||Wolfgang Dittrich, d.core|
|2013||Richard Hilmer, infratest dimap|
|2012||Renate Köcher , Institute for Demoscopy Allensbach|
|2011||Hans Reitmeier, Heinrich Fischer and Martin Sippel, Research & Results|
|2010||Christa Wehner, Pforzheim University (honorary award for: Klaus Haupt, Psyma )|
|2009||Hartmut Scheffler, TNS Infratest|
|2007||Raimund Wildner, GfK (honorary award for Robert Schweizer )|
|2006||Bruno Hötzel, TNS Infratest|
|2005||Hans-Willi Schroiff, Henkel KGaA (Honorary Award for Elisabeth Noelle-Neumann )|
The inbrief is the BVM's information and communication sheet . The BVM publishes the BVM manual for institutes and service providers every year . The BVM also offers information on data protection , labor and tax law and other areas of law relating to market research on the BVM website. BVM members can use the expert service for questions about data protection and professional ethics .
The association maintains twelve regional groups, which each from i. d. Usually two regional leaders are represented. In particular, the regional groups organize events for professional training and informal exchange between members and other people interested in market research.
Complaints Office: Council of German Market and Social Research
The Professional Association of German Market and Social Researchers, the Working Group of German Market and Social Research Institutes , the Working Group of Social Science Institutes and the German Society for Online Research operate a cross-association complaints office, the Council of German Market and Social Research
The task of the council is to preserve the reputation of market and social research and to ensure compliance with the professional principles and ethical rules, as they are in the ICC / ESOMAR code, the German guidelines formulated for Germany within the framework of self-regulation and co-regulation Associations and the quality standards are described.
Anyone who, as a respondent, client or competitor, has reported behavior by a market and social researcher, a market and social research institute or a company or other institution active in the field of market and social research that contradicts the professional principles and ethical rules can turn to the council sees his rights injured. The Board of Appeal can be reached via the Council's own website.
- As of Nov. 2018.
- https://www.horizont.net/planung-analyse/nachrichten/BVM-Kongress-Innovationspreis- 158944
- https://www.bvm.org/praxishilfen-qualitaet/bvm- /