Wulff Plinke

from Wikipedia, the free encyclopedia
Wulff Plinke
In 2016, University Council Chairman Wulff Plinke presented the new Rector of the Westphalian Wilhelms University of Münster , Johannes Wessels , with the certificate of appointment.

Wulff Plinke (born October 4, 1942 in Braunschweig ) is a German economist .

Life

Wulff Plinke is the son of the commercial employee Ewald Plinke and graduated from the Goethe School in Bochum . He then completed a commercial apprenticeship at Deutsche Bank in Bochum. From 1964 he studied business administration at the University of Cologne . With a thesis on the management of capital flows in decentralized credit institutions , he received his doctorate in 1972 at the University of Bochum as a student of Werner Hans Engelhardt . After his habilitation in 1981, he worked as a professor of business administration at the Gottfried Wilhelm Leibniz University in Hanover . In 1985 he moved to the Free University of Berlin to the full professorship for general business administration and from there in 1993 to the Humboldt University of Berlin to the chair for business administration with a focus on marketing . From 1993 to 1996, Wulff Plinke was the first dean of the economics faculty at Humboldt University after German reunification. From 1998 to 2001 he was chairman of the board of the Association of University Lecturers for Business Administration . In 1995 he was co-founder of the Economic Society at the Humboldt-Universität zu Berlin eV and its deputy chairman until 2006.

He was instrumental in founding the private European School of Management and Technology and was its founding dean from 2002 to 2011. Since then, as the successor to Clemens Börsig, he has been chairman of the board of the Friends and Supporters of ESMT eV, Berlin. From 2008 to 2013 he was a member of the University Council of the Westfälische Wilhelms-Universität Münster and its chairman from 2013 to 2018.

His research interests include corporate strategy in industrial markets, market-oriented management, relationship marketing , and pricing in industrial markets.

Wulff Plinke has two daughters from his first marriage. He has been married to Andrea Plinke since 1991. You have a daughter.

Act

In his research and teaching within business administration, Plinke focused on industrial marketing. This profile included extensive collaboration with industrial companies as an empirical basis for research and teaching. His writings cover, in particular, the fields of pricing in capital goods markets , multivariate analysis methods ( multivariate procedures ), technical sales, theoretical analysis of business relationships and market-oriented business strategies in industrial markets.

From 1988 to 2004, Plinke was a board member of the Schmalenbach Society for Business Administration . He was the founder of the technical sales program at the Free University of Berlin . As a co-founder, he was Managing Director and Scientific Director of the Institute for Management and Technology IMT BERLIN from 1988 to 2003 and Scientific Director and Managing Director of the USW University Seminar for Economics in Erftstadt from 2001 to 2004 .

From 2009 to 2016 he was a member of the board of the Kofi-Annan Business Schools Foundation, The Hague , and from 2011 to 2017 a member of the steering committee of the "Deans Across Frontiers" initiative of the European Foundation for Management Development, Brussels .

honors and awards

  • 1994: full member of the Berlin-Brandenburg Academy of Sciences
  • 2000: full member of acatech - German Academy of Science and Engineering
  • 2012: Cross of Merit 1st Class of the Federal Republic of Germany, in recognition of his activities at the Free University and the Humboldt University in Berlin as well as for the founding of ESMT Berlin, presented by State Secretary for Science Knut Nevermann on January 15, 2012 in Berlin.
  • "Personality of the Year" award from German Market Research 2015 (together with K. Backhaus, B. Erichson, R. Weiber)
  • 2018: Award of the Humboldt University Medal in recognition of his long-term commitment to Berlin as a science location, presented by HU President Sabine Kunst

Publications (selection)

  • Capital management in branch banks. Dissertation. Ruhr-University Bochum. Gabler, Wiesbaden 1975.
  • Revenue planning in the industrial plant business. Habilitation thesis. Ruhr-University Bochum. Gabler, Wiesbaden 1985.
  • with K. Backhaus: Legal influences on business decisions. Kohlhammer, Stuttgart 1986.
  • with BP Utzig: Industrial cost accounting. 9th edition. Springer, Berlin 2020.
  • with K. Backhaus, B. Erichson, R. Weiber: Multivariate Analysis Methods. An application-oriented introduction. 15th edition. Springer, Berlin 2018.

As editor

  • Economics in Christian responsibility. Springer, Berlin 1996.
  • with K. Backhaus, B. Günter, Michael Kleinaltenkamp, ​​H. Raffée: Market performance and competition. Strategic and operational perspectives of market-oriented service design. Gabler, Wiesbaden 1997.
  • with Michael Kleinaltenkamp et al .: Business relationship management. 2nd Edition. Springer, Wiesbaden 2011.
  • with Michael Kleinaltenkamp et al .: Order and project management. 2nd Edition. Springer, Wiesbaden 2013.
  • with Michael Kleinaltenkamp: Technical Sales. Basics. 2nd Edition. Springer, Berlin 2000.
  • with Michael Kleinaltenkamp: Strategic Business-to-Business Marketing. 2nd Edition. Springer, Berlin 2002.
  • with Michael Kleinaltenkamp: Market and Product Management. 2nd Edition. Gabler, Wiesbaden 2006.

Web links

Commons : Wulff Plinke  - Collection of images, videos and audio files

Individual evidence

  1. ↑ See curriculum vitae at ESMT Berlin.
  2. ↑ Cross of Merit for Wulff Plinke. In: News. Tagesspiegel, January 17, 2012.
  3. ↑ [1]
personal data
SURNAME Plinke, Wulff
BRIEF DESCRIPTION German business economist
DATE OF BIRTH October 4, 1942
PLACE OF BIRTH Braunschweig