Psyma Group
| Psyma Group AG | |
|---|---|
| legal form | AG |
| founding | 1957 |
| Seat | Rückersdorf , Germany |
| management | Bernd Wachter, Frank Knapp |
| Number of employees | approx. 260 worldwide |
| Website | www.psyma.com |
The Psyma Group AG is a holding company for a network of market research institutes , mostly as limited liability companies will operate under the name "Psyma + suffix". Psyma is currently number 43 in the global ranking (in terms of sales), the sixth largest market research institute and the largest purely owner-managed in Germany. Headquarters is in Nuremberg city located Rückersdorf .
legal form
The holding Psyma Group AG is an unlisted stock corporation whose shares are held by the founders and the managing directors. The holding company itself does not appear on the market, but holds majority shares in the operationally active GmbHs. Minority shareholders are usually the respective managing directors.
history
The company, founded by Reinhold Bergler , Manfred Hambitzer and Klaus Haupt in 1957 and initially operating under the name “Arbeitsgruppe für Psychologische Marktanalysen”, is considered to be a major pioneer of psychological market research in German-speaking countries. In the 1960s it was also the largest psychologically oriented market research institute in Germany.
The subject of investigation were depth psychological, qualitative interviews. In 1967 one of the first professional departments for pharmaceutical market research in Germany was established. International expansion has been accelerated since the 1990s (as of March 2012: 16 companies in a total of 13 countries).
The company's founder, Klaus Haupt, received the German Market Research Award from the BVM in 2010 for the establishment and international expansion of today's PSYMA Group and his commitment to market research . In 2001 he was honored with the Order of Merit of the Federal Republic of Germany for his entrepreneurial and voluntary work.
In July 2016, Klaus Haupt resigned as chairman of the Psyma Group supervisory board and his deputy Christian Ryssel took over as chairman.
Business areas
Psyma covers various business areas in Germany that are oriented towards industries: medical technology & pharmaceuticals, FMCG / NuG, media, automotive, financial services, fashion & cosmetics, IT / TC, sport & leisure as well as retail and leads a large number of these topics every year Studies through. The Competence Center E-Business works across industries.
The pharmaceutical division Psyma International Medical Marketing Research announced the establishment of the Consumer Health & Care division in January 2016.
Methods
The traditional focus is on ad hoc projects in the field of qualitative market research . The results of this type of investigation are the findings obtained in direct discussions (via face-to-face or in- depth interviews or in group discussions ), which are divided into clusters and interpreted. This method requires the respondents to have profound knowledge of the relevant market ( market psychology ) in order to get any usable answers with a suitable survey technique. In the area of quantitative market research , the E-Business division was able to establish an online-based, standardized system for benchmarking company websites worldwide. Other, qualitative findings are also often quantified.
Web links
Individual evidence
- ^ The AMA Gold Global Top 50 Report. Retrieved June 13, 2016 .
- ↑ http://www.absatzwirtschaft.de/die-grossen-marktforscher-dominieren-den-habenmarkt-14481/
- ↑ http://www.aow-bonn.de/www/wir/bergler/bergler.html
- ↑ http://www.mrweb.com/drno/news14907.htm
- ↑ http://www.transfer-zeitschrift.net/cms/upload/PDFs_Artikel/2009/01_2009/2009_01_02.pdf
- ↑ http://www.mrweb.com/drno/news17819.htm
- ↑ http://bvm.org/rueckblick-ehrenpreis/
- ↑ http://bvm.org/fileadmin/images/fotos/PDM/Rueckblick/Laudatio_Ehrenpreis2010.pdf
- ↑ PSYMA: Chairman of the Supervisory Board resigns , market research. October 24, 2016
- ↑ Are you all still there? In: sueddeutsche.de. May 17, 2010, accessed August 18, 2018 .
- ↑ http://www.markenartikel-magazin.de/no_cache/handel/artikel/details/10010974-herstellermarken-geraten-durch-eigenmarken-unter-druck/
- ↑ http://www.handelsblatt.com/unternehmen/mittelstand/werbung-im-netz-udo-walz-machts-vor/11864726.html
- ↑ http://www.pesterlloyd.net/html/1408ungarnwestlich.html
- ↑ http://www.handelsblatt.com/unternehmen/mittelstand/marketing-wenn-der-chef-die-werbetrommel-ruehrt/6274530.html
- ↑ New Consumer Health & CARE division ( Memento of the original from October 18, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , Health & Care Management. Retrieved October 18, 2016
Coordinates: 49 ° 29 ′ 57 ″ N , 11 ° 14 ′ 55.6 ″ E