Infratest dimap

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infratest dimap Gesellschaft für Trend- und Wahlforschung mbH

legal form GmbH
founding 1996
Seat Berlin (Germany)
management Michael Kunert, Nico A. Siegel (Managing Director), Reinhard Schlinkert (General Manager)
Number of employees 25th
Branch service

Infratest dimap Gesellschaft für Trend- und Wahlforschung mbH is a provider of election and political research in Germany .

Infratest dimap is best known for the ARD Germany trend published in the ARD and daily newspapers and the forecasts and projections on election evenings.

The Berlin- based institute was formed in 1996 from Infratest Burke Berlin, founded in 1990 by TNS Infratest with the participation of the Bonn Institute for Market and Political Research dimap , after the ARD commissioned Infratest and dimap for in-house election reporting.

TNS Infratest was taken over by the WPP Group in 2008 and outsourced to WPP's own market research company, the Kantar Group . Kantar was again sold to financial investor Bain Capital in 2019 . Bain holds 51 percent of the shares in Infratest dimap, dimap 49 percent. Infratest dimap has around 25 permanent employees. Freelance interviewers are used for telephone surveys; on election days, up to 1200 interviewers are used.

The processes used by Infratest dimap are:

In addition to ARD and the daily and weekly press , Infratest dimap's customers are primarily press agencies , associations, scientific institutions and other institutions and private companies in Germany, as well as international clients.

Web links

Individual evidence

  1. Who we are. Retrieved July 16, 2020 .
  2. ^ New ownership structure. Retrieved July 16, 2020 .