Infratest dimap
| infratest dimap Gesellschaft für Trend- und Wahlforschung mbH
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| legal form | GmbH |
| founding | 1996 |
| Seat | Berlin (Germany) |
| management | Michael Kunert, Nico A. Siegel (Managing Director), Reinhard Schlinkert (General Manager) |
| Number of employees | 25th |
| Branch | service |
| Website | www.infratest-dimap.de |
Infratest dimap Gesellschaft für Trend- und Wahlforschung mbH is a provider of election and political research in Germany .
Infratest dimap is best known for the ARD Germany trend published in the ARD and daily newspapers and the forecasts and projections on election evenings.
The Berlin- based institute was formed in 1996 from Infratest Burke Berlin, founded in 1990 by TNS Infratest with the participation of the Bonn Institute for Market and Political Research dimap , after the ARD commissioned Infratest and dimap for in-house election reporting.
TNS Infratest was taken over by the WPP Group in 2008 and outsourced to WPP's own market research company, the Kantar Group . Kantar was again sold to financial investor Bain Capital in 2019 . Bain holds 51 percent of the shares in Infratest dimap, dimap 49 percent. Infratest dimap has around 25 permanent employees. Freelance interviewers are used for telephone surveys; on election days, up to 1200 interviewers are used.
The processes used by Infratest dimap are:
- Telephone surveys
- Election polls
- oral, personal interviews
- written surveys
- Online surveys
- qualitative procedures
In addition to ARD and the daily and weekly press , Infratest dimap's customers are primarily press agencies , associations, scientific institutions and other institutions and private companies in Germany, as well as international clients.
Web links
Individual evidence
- ↑ Infratest-Dimap.de: Who we are. Retrieved July 16, 2020 .
- ^ Horizont.net: New ownership structure. Retrieved July 16, 2020 .