Kantar Group

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Kantar Group

legal form AG
founding 1993
Seat London (United Kingdom)
management Eric Salama (CEO)
Number of employees 28,000
Branch Market research
Website www.kantar.com

The Kantar Group is a group of market research companies under the umbrella of Bain Capital . The London-based company has 28,000 employees who together form the world's second largest market research company, which is represented in 95 countries worldwide.


Kantar was founded in 1993 by the WPP Group as a collection company for their market research companies. The name was chosen based on the former weight measure Kantar in the Mediterranean area . In April 2019, all WPP market research companies, including Kantar TNS , were incorporated into the umbrella company Kantar. In July 2019, WPP sold 60% of the shares in Kantar to Bain Capital.

Individual evidence

  1. Horizont.net: WPP sells majority of Kantar to Bain Capital. Retrieved July 16, 2020 .