Klaus Backhaus

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Klaus Backhaus (born February 15, 1947 in Mülheim an der Ruhr ) is a German economist .


After graduating from the Ruhr University in Bochum in 1970 , receiving his doctorate (1972) and habilitation (1979), Klaus Backhaus was professor at the Free University of Berlin .

From 1980 to 1986 he was a professor at the Johannes Gutenberg University in Mainz . He then became director of the business institute for systems and system technologies at the Westphalian Wilhelms University in Münster ( Westphalia ) and honorary professor at the TU Berlin . In between he did research in the USA (including at the Pennsylvania State University ) and worked as a consultant at Siemens AG .

Since 2002 Klaus Backhaus has been a full member of the North Rhine-Westphalian Academy of Sciences and Arts .

Klaus Backhaus is the author of several standard works in the field of marketing . In 2008 he was named “Professor of the Year” in the field of economics / law by the student magazine UNICUM , after taking third place in 2006.

He received offers from the Ludwig Maximilians University in Munich , the University of Mannheim , the University of Stuttgart , the University of Maastricht , the University of Basel and the University of Bayreuth . He is a member of the board of directors of the Schmalenbach Society and expert appraiser for business administration of the German Research Foundation . He holds supervisory and advisory board positions and is a consultant to leading international technology companies.

Honorary doctorates


  • Backhaus et al .: Multivariate Analysis Methods. 12th edition, Springer, Berlin Heidelberg 2008 ISBN 3-540-85044-9
  • Klaus Backhaus, Markus Voeth: Industrial goods marketing . 8th edition, Vahlen 2007 ISBN 978-3-8006-3351-7
  • Klaus Backhaus, Joachim Büschken, Markus Voeth: International Marketing. 5th edition, Schäffer-Poeschel 2003 ISBN 3-791-02162-1
  • Klaus Backhaus, Helmut Schneider: Strategic Marketing. Schäffer-Poeschel 2007 ISBN 3-791-02623-2

Web links