Fast casual restaurant
A fast-casual restaurant is a restaurant that is characterized by fresh products and fast, reduced service.
definition
The fast-casual restaurant combines a relatively high product quality and the freshness of full-service system catering with the speed of quick-service system catering and thus justifies a higher price compared to fast food offers. Often the dishes are prepared in front of the guests in so-called front cooking . The ordering and payment process usually takes place at the counter. The range on offer is often small and geared towards one product or a country kitchen. Many restaurateurs also offer their products to take away or deliver them directly to your home. Well-known restaurant chains in the fast-casual segment are Chipotle and Qdoba , the market leader in Germany was Vapiano until its insolvency in March 2020 .
In the 2010s, the terms “fine casual” and “fast fine” were coined for fast casual restaurants that offer a high level of service and / or multi-course menus within the segment type, derived from the term “fine dining” that is common in Anglo-American countries “For higher class restaurants.
history
The concept of "fast casual dining" was invented in the United States in the 1990s and became mainstream in the 2000s. It was the only food service segment in the United States to see growth in the 2010s. In Germany, the concept was first introduced by Vapiano in 2002 and has been spreading ever since.
literature
- Paul Baron: The Chipotle Effect, ISBN 978-0615593968 .
Individual evidence
- ^ Forbes.com: How The Fast Casual Segment Is Gaining Market Share In The Restaurant Industry. Retrieved February 22, 2016 .
- ↑ N-TV.de: Vapiano expands and expands loss. Retrieved July 21, 2018 .
- ↑ a b NPD.com: Fast Casual Is Only US Restaurant Channel to Increase Traffic Over Past Five Years. Retrieved February 7, 2020 .