Vapiano

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Vapiano SE

logo
legal form Societas Europaea (SE)
ISIN DE000A0WMNK9
founding 2002
Seat Cologne , GermanyGermanyGermany 
management
Number of employees 7,225
sales 372 million euros (2018)
Branch System catering
Website www.vapiano.de
Status: December 2018

Vapiano SE , based in Cologne, is a listed system catering company founded in 2002 . In the chain's restaurants, Italian-style dishes are served according to the fast-casual principle . Around a third of the restaurants are operated themselves, but the majority are operated by franchise partners or as a joint venture .

Due to prolonged economic problems and ultimately also due to restaurant closings as part of the COVID-19 pandemic , the company had to announce its insolvency in mid-March 2020. On April 1, 2020, the restaurant chain filed for insolvency proceedings with the Cologne District Court .

history

In 2002, Mark Korzilius opened the first Vapiano restaurant in Hamburg's Neustadt district . A month later the company as a stock corporation under German law with the firm Mark's AG in the commercial register entered. In addition to Korzilius, who acted as sole director of the company, other investors were involved. The Italian architect and designer Matteo Thun also contributed to the conception . Among other things, he designed the interior of the restaurant. At the end of 2003 the founder Korzilius gave up his position as board member of the company, and it was renamed Vapiano AG. Following the example of the Hamburg parent company, the company opened other restaurants, for example in 2004 in Düsseldorf and in 2005 in Frankfurt am Main, Nuremberg and Munich. New restaurants have also sprung up in Hamburg.

At the end of 2005 the headquarters were relocated from Hamburg to Bonn. This was related to the opening of a restaurant in the Erich-Ollenhauer-Haus . In 2005, the company passed the ten million euro mark for the first time. From 2006 the company expanded increasingly abroad, including to Belgium, Austria and Turkey. At the same time, Vapiano began to work more closely with franchise partners in Europe. Following continuous growth in 2006 and 2007, the number of restaurants was over 30 in 2008 and 60 at the end of 2009. In 2011, Vapiano opened its 100th restaurant in Vienna. In 2017, the chain's 200th restaurant opened in Copenhagen , making it the first in Denmark .

The expansion of Vapiano also had an impact on the organizational structure: Since September 2008, the company has been trading under the name Vapiano SE. In 2011, the Mayfair asset management company acquired 40 percent of the Vapiano shares from Gregor Gerlach. He had already invested in the company in the founding phase, took over the shares of other shareholders and acted as chairman of the supervisory board . The main aim of Mayfair's participation was to support international growth.

The Sander family, heirs of the Wella company , had also acquired Vapiano shares in the meantime. The change in the shareholder structure led to the departure of long-standing board member Mirko Silz. His successor was Gerlach, who pushed the international expansion further. Under his aegis, for example, investments were made in the company's logistics . After ten years of business activity, the company had 118 restaurants and 7200 employees worldwide, including 50 restaurants and 3100 employees in Germany.

In 2014 Vapiano changed its strategy and opened new restaurants in smaller towns that are not operated as franchises. The company's growth slowed and profits plummeted; In 2015, there was also criticism of the company's expansion course. In mid-2015 Gerlach announced that he would be moving from the Executive Board to the Supervisory Board. In addition to the management board, Vapiano's supervisory board has also been replaced. The group has been operating in the red since 2016. In June 2017, Vapiano went public in the Prime Standard segment of the Frankfurt Stock Exchange ; the company was valued at around 550 million euros. In the course of the opening of the fifth Cologne restaurant, the Vapiano company headquarters with around 120 employees moved from Bonn to Cologne in the Rheinauhafen in November 2017 .

In February 2019, the media reported that the company was in a crisis. The sales targets were missed, the share price collapsed and the company expanded too quickly. As a result, expansion will be throttled, more branches will be operated by franchisees and unprofitable branches will be closed. In 2018, the company posted a turnover of 372 million euros and a loss of 101 million euros. The CEO Cornelius Everke announced his resignation in August 2019. After the economic situation worsened in the course of 2019 and finally extensive restaurant closings were necessary due to the COVID-19 pandemic , the company announced its insolvency at the end of March 2020 and filed for insolvency proceedings at the beginning of April 2020 . As a consequence, the Austrian subsidiary when requested, on 9 April 2020 Commercial Court of Vienna a reorganization proceedings . At the beginning of June 2020, 30 restaurants and properties were sold for 15 million euros to a consortium led by former Vapiano board member Mario C. Bauer. Assuming approval by the Cartel Office , Delf Neumann (Gastro & Soul GmbH, Cafe Del Sol GmbH) will be the future managing director of Germany.

Group structure

In 2014, Vapiano ran around three dozen subsidiaries, associated companies and joint ventures domiciled in Germany and abroad, in which Vapiano holds at least 50% of the shares. These included, for example, Vapiano Ltd. based in London and Vapiano USA, LLC based in McLean ( Virginia ).

Restaurants

In 2002, Die Welt described the first Vapiano restaurant as a “mixture of pasta bar, pizzeria, lounge and bar based on the Italian model”. Self-service is a key element of Vapiano's concept, but the company rejected the term “fast food restaurant”. The name Vapiano is made up of the Italian words va (“goes”) and piano (“slowly”). The company's slogan is the Italian proverb Chi va piano, va sano e va lontano (corresponding to the German “Good thing wants to be while”; freely translated: “Those who take everything in life relaxed and relaxed, live healthier and longer”). Except for bread and pastries, all dishes are prepared on site in the restaurants. This applies in particular to pasta, pasta and pizza sauces. Vapiano offers different types of pasta in its restaurants, which are freshly made every day.

The chain's restaurants are usually in central locations or in districts with many offices. From 2014, the first free-standing building for Vapiano was built in Fürth. Restaurants usually have between 25 and 60 employees and are up to 1000 square meters in size. Vapiano has been operating the world's largest restaurant with an area of ​​1,500 square meters since 2013 in The Mall shopping center in Wien Mitte station . With a total of ten locations, there are more restaurants in the chain in Vienna than in any other city. Distinguishing features of all restaurants in the chain are a long service counter, floors made of exposed concrete , large wooden tables, basket lights and Italian tile decors and, in newer Vapianos, a green wall made of real plants. There is also always an olive tree and a herb garden with basil and rosemary .

When customers enter a restaurant, they receive a chip card on which the data of all booked meals and drinks are saved. Antipasti, pasta and pizza were and are divided into different price groups at Vapiano. All dishes are prepared in front of the customer after the order has been placed ( front cooking ). After the food has been prepared, you can take it with you to a table of your choice. For pizza, customers receive a portable disc that flashes and vibrates as soon as the dish can be picked up from the counter. Customers pay for food and drinks when leaving the restaurant after handing over their chip card. In contrast to this, several branches have switched to not preparing the meals in front of the customers. Instead, you order and pay for your food immediately at a so-called order point (this can be a terminal or a counter with service) and you always receive a discus, as described above. The orders are then processed in the order they are received.

  • Restaurant in Vienna's Leopoldstadt (2009)

  • Vapiano restaurant in Bochum (2015)

  • The restaurant in Fürth is the first free-standing Vapiano (2015)

  • A Vapiano restaurant in Marylebone , London

  • Vapiano bear in front of the Vapiano restaurant in Berlin-Mitte

Locations

Vapiano hit 230 locations in at least 33 countries (including franchise partners) in early 2020, including Australia, China, Saudi Arabia and the United States. There are 55 restaurants in Germany. In April 2020 there were 17 restaurants in Austria that employed a total of 850 people. Three of these establishments, with 150 employees, were operated by franchisees. Donhauser is to take over 12 locations in Austria; this measure is intended to keep 500 employees in their jobs.

criticism

According to press reports, the restaurant concept “self-service and a hip meeting place” has met with criticism from some customers. The ordering process often consists of queuing while other customers are already being served. When there is more traffic, queuing is part of the Vapiano experience. If a coffee or dessert is ordered after the main meal, you have to queue up again at the counter. Since the prices with reduced service are not significantly below those of other Italians, the price-performance ratio is not favorable.

Web links

Commons : Vapiano  - collection of images

Individual evidence

  1. ↑ a b Vapiano-IR: Changes in the Management Board - Cornelius Everke resigned from office, continuity through the intended takeover of the Management Board by Vanessa Hall , press release of August 18, 2019
  2. ↑ a b c Annual Report 2018. (PDF) In: ir.vapiano.com. Retrieved August 19, 2019 .
  3. ↑ Marcus Rohwetter: You do it! In: The time . March 23, 2016, p. 19 .
  4. ↑ Julian Stech: Hahne gives up Vapiano restaurants . In: Bonner General-Anzeiger . October 6, 2015, p. 7 .
  5. ↑ a b Ad Hoc announcement Vapiano SE: Occurrence of insolvency, further drastic decline in sales and earnings and increase in liquidity requirements due to the COVID-19 crisis. In: VAPIANO SE. Retrieved March 20, 2020 .
  6. ↑ Vapiano files for bankruptcy. April 2, 2020, accessed April 2, 2020 .
  7. ↑ Carolin Lafrenz: opening party . In: Hamburger Abendblatt . October 23, 2002, p. 17 .
  8. ^ Doris Banuscher: In the land of plenty of southern cuisine . In: The world . October 24, 2002, p. 36 .
  9. ↑ Pizza on chip card . In: Hamburger Abendblatt . October 1, 2002, p. 13 .
  10. ↑ Cuddling with the mug . In: The Standard . January 13, 2012, p. 8 .
  11. ↑ Simone Pauls: Jan Hofer arrested in the neighborhood! In: Hamburger Morgenpost . October 23, 2002.
  12. ↑ Full of pizza and pasta . In: Rheinische Post . November 16, 2004.
  13. ↑ Pizza and pasta in the former steak house . In: Frankfurter Neue Presse . January 10, 2005, p. 15 .
  14. ↑ New restaurant . In: Nürnberger Nachrichten . March 4, 2005.
  15. ↑ Susanne Specht: Noble canteen in the "Fünf Höfe" . In: Welt am Sonntag . May 29, 2005, p. 3 (Munich edition).
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  17. ↑ Bernd Leyendecker: After the comrades come the pizza bakers . In: Bonner General-Anzeiger . April 26, 2006, p. 6 .
  18. ↑ Pizza and pasta in the Erich-Ollenhauer-Haus . In: General hotel and restaurant newspaper . April 29, 2006, p. 2 .
  19. ↑ Austria Press Agency (ed.): Vapiano restaurant chain comes to Austria . November 29, 2006.
  20. ↑ Alexander Jung: McKinsey-style cookshops . In: Der Spiegel . March 26, 2007, p. 90 .
  21. ↑ New gastro chain starts in Vienna . In: WirtschaftsBlatt . November 30, 2006, p. 4 .
  22. ↑ Stefanie Burgmaier: Expansion abroad: A question of money. In: Handelsblatt online. December 9, 2006, accessed June 8, 2016 .
  23. ↑ Andreas Rentsch: McDonalds for pasta fans . In: Saxon newspaper . August 24, 2007, p. 25 .
  24. ↑ Christine Weißenborn: Interview with Vapiano boss Silz: “Everything works, the character remains”. In: Wiwo.de . February 27, 2008, accessed June 8, 2016 .
  25. ↑ Vapiano on course for growth . In: General baker's newspaper . October 17, 2009, p. 5 .
  26. ↑ 100. Vapiano unlocks at the Westbahnhof . In: Medianet . October 25, 2011, p. 18 .
  27. ^ Vapiano gastronomy franchise system: mini locations and potential for 900 restaurants. In: Franchise Portal . December 15, 2017. Retrieved August 7, 2018 .
  28. ↑ a b Vapiano SE. In: Business Register. Bundesanzeiger Verlag, accessed on June 8, 2016 (Bonn District Court, HRB 16304).
  29. ↑ Daniela Stürmlinger: Günter Herz joins Vapiano . In: Hamburger Abendblatt . June 16, 2011, p. 9 .
  30. ↑ Anika Riegert: He hits the nerve of hungry scene-goers . In: Hamburger Abendblatt . September 24, 2005, p. 15 .
  31. ↑ All or nothing . In: WirtschaftsWoche . March 22, 2010, p. 105 .
  32. ↑ Vapiano with a new majority shareholder. In: Juve. April 11, 2011, accessed June 9, 2016 .
  33. ↑ Christoph Kapalschinski: Tchibo heirs invest in pasta . June 15, 2011, p. 21 .
  34. ↑ Stefan Menzel: Vapiano founder wants to conquer the world with pizza and pasta . In: Handelsblatt . November 25, 2011, p. 79 .
  35. ↑ Vapiano boss Silz leaves the restaurant chain . In: Financial Times . August 3, 2011, p. 2 .
  36. ↑ Delphine Sachsenröder: Vapiano wants to grow with new owners . In: Bonner General-Anzeiger . October 22, 2011, p. 10 .
  37. ↑ Consequences drawn . In: WirtschaftsWoche . August 8, 2011, p. 12 .
  38. ↑ Sophia Seiderer: Pizza with radio alarm . In: Welt am Sonntag . November 20, 2011, p. 7 (Hamburg Department).
  39. ↑ Pizza & Pasta: Vapiano is supposed to conquer the world. In: Handelsblatt online. November 26, 2011, accessed June 8, 2016 .
  40. ↑ Systematic logistics . In: VerkehrsRundschau . No. 49 , 2013, p. 28 .
  41. ↑ You meet in the Vapiano . In: General hotel and gastronomy newspaper . December 15, 2012, p. 9 .
  42. ↑ Oliver Voß: Change of strategy: Vapiano is now building itself. In: WirtschaftsWoche online. April 14, 2014, accessed June 9, 2016 .
  43. ↑ Christoph Kapalschinski: A black year . In: Handelsblatt . December 9, 2015, p. 23 .
  44. ↑ a b c Securities sales prospectus ( Memento from June 16, 2017 in the Internet Archive ) of Vapiano SE, June 14, 2017 (PDF).
  45. ↑ Growing pains at Vapiano . In: The world . July 17, 2015, p. 10 .
  46. ↑ Christoph Kapalschinski: The pseudo-Italian . In: Handelsblatt . July 20, 2015, p. 47 .
  47. ↑ Simon Hage: Guided tour all'arrabbiata . In: Der Spiegel . October 24, 2015, p. 82 .
  48. ↑ Christoph Aichele: "We welcome the minimum wage" . In: General hotel and gastronomy newspaper . July 18, 2015, p. 2 .
  49. ^ Christoph Aichele: New head of the supervisory board at Vapiano. In: General hotel and gastronomy newspaper. January 14, 2016, accessed June 9, 2016 .
  50. ↑ In the 2016 financial year, a good 10 million euros loss before taxes after deducting an extraordinary 10 million euros book profit from a participation transaction . (according to sales prospectus, pages F-23 and F-54), loss of 6 million euros before taxes in the first quarter of 2017 (according to sales prospectus, page F-5).
  51. ↑ Share information: VAPIANO SE INH. ON In: www.boerse-frankfurt.de. Retrieved November 20, 2019 .
  52. ↑ Andrea Lishchuk: Crisis restaurant chain: What Vapiano did everything wrong . In: Spiegel Online . February 24, 2019 ( spiegel.de [accessed February 28, 2019]).
  53. ↑ Restaurant chain in crisis: Vapiano boss Everke announces resignation . ISSN  0174-4909 ( faz.net [accessed August 19, 2019]).
  54. ↑ Vapiano is broke. ARD from March 20, 2020; Accessed March 21, 2020
  55. ↑ Corona crisis is too much for Vapiano - chain is insolvent. Handelsblatt of March 20, 2020; Accessed March 21, 2020
  56. ↑ Vapiano files for bankruptcy. April 2, 2020, accessed April 2, 2020 .
  57. ↑ a b Vapiano Austria also files for bankruptcy: 700 employees affected. In: Der Standard - standard.at. April 9, 2020, accessed April 12, 2020 .
  58. ↑ DER SPIEGEL: Ailing restaurant chain: Vapiano sells 30 restaurants in Germany - DER SPIEGEL - Wirtschaft. Retrieved June 2, 2020 .
  59. ↑ Restart: German Vapianos are run by Cafe Del Sol Macher. In: aghz . June 10, 2020, accessed June 13, 2020 .
  60. ↑ Gisela Reiners: Italian flair pasta enjoyment under the olive tree . In: The world . October 7, 2002, p. 35 .
  61. ↑ Norbert Ramme, Barbara from the Wiesche: The guest serves himself . In: Kölner Stadt-Anzeiger . October 6, 2006.
  62. ↑ Ute Möller: Chip replaces the waiter . In: Nürnberger Nachrichten . August 18, 2005.
  63. ↑ "We reject the term fast-food restaurant" . In: New Osnabrück Newspaper . December 11, 2012.
  64. ↑ Harald Pleines: Vapiano: 150 restaurants in 28 countries . In: Darmstädter Echo . February 24, 2015.
  65. ↑ Raphaela Kwidzinski: Every chain tells its story . In: General hotel and gastronomy newspaper . February 15, 2014, p. 9 .
  66. ↑ Gastronomy: Vapiano is expanding worldwide . In: Immobilien Zeitung . December 16, 2010, p. 10 .
  67. ↑ Raphaela Kwidzinski: "Honest products instead of Chichi" . In: General hotel and gastronomy newspaper . August 9, 2014, p. 13 .
  68. ↑ Raphaela Kwidzinski: Homemade noodles with a system . In: General hotel and gastronomy newspaper . August 25, 2012, p. 4 .
  69. ↑ Melanie Wassink: Vapiano conquers the world with pizza and pasta . In: Hamburger Abendblatt . August 26, 2009, p. 24 .
  70. ↑ Gerd-Inno Spindler: lateral thinking in marketing . How to change the rules of the market to your advantage. Springer Gabler, Wiesbaden 2011, ISBN 978-3-8349-3105-4 , pp. 157 .
  71. ↑ Test site for Vapiano . In: Immobilien Zeitung . February 13, 2014, p. 25 .
  72. ↑ Gisela Reiners: System gastronomy with style . In: Welt am Sonntag . March 11, 2007, p. 6 .
  73. ↑ Vapiano opens the world's largest branch in Vienna. (No longer available online.) In: Wirtschaftsblatt online. April 22, 2013, archived from the original on January 16, 2014 ; accessed on June 8, 2016 .
  74. ↑ Eveline Kracht: Fresh enjoyment on the fly . In: Kölnische Rundschau . 4th September 2013.
  75. ↑ And the olive tree grows in the middle . In: Aachener Nachrichten . August 13, 2009.
  76. ↑ Dining with the chip card . In: evening newspaper . March 3, 2007, p. 43 .
  77. ↑ Monika Wien: The smile of the scene . In: Hamburger Abendblatt . November 14, 2002, p. 10 .
  78. ↑ Christoph Elles: Fresh pasta, cooked live . In: Westdeutsche Zeitung . May 13, 2011 (Krefeld edition).
  79. ↑ Jochen Schuster: From pasta presto to pizza pronto . In: Focus . No. 21 , 2014, p. 84-85 .
  80. ^ Stauber Claudine: When the disc vibrates . In: Nürnberger Nachrichten . November 19, 2005.
  81. ↑ The McPasta Millionaire . In: News . No. 17 , 2014, p. 60-61 .
  82. ↑ Vapiano share: New strategy after the 2018 loss. Accessed November 14, 2019 .
  83. ↑ Vapiano has to file for bankruptcy. In: Saxon newspaper. Retrieved March 21, 2020 .
  84. ↑ Donhauser takes over Vapiano locations. In: orf.at. Retrieved May 6, 2020 .
  85. ↑ Andrea Lishchuk: Vapiano: What the restaurant chain did wrong. In: Der Spiegel. Retrieved March 24, 2020 .

Coordinates: 50 ° 42 ′ 57.5 ″  N , 7 ° 7 ′ 40.2 ″  E