fenjal
| fenjal | |
|---|---|
|
|
| owner | fit GmbH |
| Introductory year | 1962 |
| Products | Personal care products |
| Website | www.fenjal.de |
fenjal is a registered trademark of fit GmbH . The first product to be launched on the market in 1962 was a cream and oil bath with the claim "Combine cleaning, care and fragrance". Since then, the scent has remained unchanged. The brand's product line today includes various personal care products . fenjal was produced in Muttenz, Switzerland, until 2016 .
history
The manufacturing company Doetsch-Grether was founded in Basel in 1899, initially as a pharmacy. 1904 followed the establishment of the Doetsch Grether & Cie AG by Richard Doetsch and Oscar Grether , who worked as a wholesaler for pharmacies and drugstores. The fenjal brand was registered in 1962 and launched in Switzerland. International sales began in 1963.
The brand's first product was the “Creme Oil Bath”, which is still available today and which was supposed to combine bathing and creaming in one product. From a business trip to the United States , managing director Hans Grether had brought his wife a nourishing oil bath , but the oil settled on the surface of the bath water; besides, it was without fragrance. Grether commissioned his laboratory to develop a bath additive in which the oil would completely combine with the water and give off a luxurious scent. In 1962, the fenjal creme oil bath developed in this way came on the market in turquoise packaging. In the following years, the international orientation of the company and brand was promoted. Fenjal brand products are now sold in 36 countries.
June 1, 2016, the fit GmbH took over from Hirschfelde the brand fenjal from the Doetsch Grether-AG. Production has also been carried out at the Hirschfelde site since 2016.
Product lines
After the brand was established, fenjal was expanded and now covers a wide range of body care products. In addition to skin care products such as creams and body lotions , this also includes deodorants , bath products and soaps . In the 1990s, the design was uniformly changed and the entire product line differentiated according to skin types .
Web links
Individual evidence
- ↑ Gentle brand relaunch for Fenjal for his 50th birthday
- ↑ Fenjal's trademark register
- ↑ press release.ws v. September 26, 2012
- ↑ fit GmbH takes over the personal care brand fenjal. Fit GmbH press release, May 24, 2016, accessed on May 25, 2016 .
- ↑ http://www.fenjal.de/de/geschichte