Fido Dido

Fido Dido is a comic book character created by Joanna Ferrone and Sue Rose in 1985 and licensed by Pepsi . In Europe, he is better known, especially in southern Europe. There were lots of merchandise there, especially in the 1990s, from T-shirts to deodorants and wallets. Fido Dido also dressed 7up cans for a certain time in Germany as part of an advertising campaign .