Ask the Indian
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Ask the Indian is the name of an advertising campaign developed by the Blink agency for the Austrian mobile operator tele.ring , which was launched in autumn 2008 and discontinued in 2016. She followed the Campaign Put Down the Bacon! from the Dirnberger de Felice agency .
background
The individual spots were designed in such a way that questions were thrown into the room and suddenly the testimonial , the Indian (played by Ramesh Nair ), appeared, answered them and at the same time made a reference to a tele.ring mobile phone rate.
As the campaign proved successful, the song Ask the Indian was recorded in November 2008 with the music and dance group TripleD If , which was released the following December by the MG Sound label. At the beginning of 2009, the single entered the Austrian sales charts and sold around 3,200 times by mid-January 2009.
The advertising slogan Ask the Indian was chosen by Horizont magazine as the slogan of the year 2008 . However, the campaign has been criticized several times because the slogan may discriminate against Indians.
Web links
Individual evidence
- ↑ Charts AT
- ↑ derStandard.at - In the future without Indians: Telering is repositioning itself . Article dated September 15, 2016, accessed September 16, 2016.
- ↑ a b c d Testimonials: Long Life for the Indian. Die Presse, January 12, 2009