Frieda Allenbach
Maja Frieda Allenbach , b. Frieda Meier (born May 6, 1907 in Basel ; † 2002 ibid) was a Swiss graphic designer and draftsman.
Life
Together with her husband, the architect Werner Allenbach, she ran a studio in Bern.
Works
Allenbach designed a. a. Posters for the Bern local group of the SWB as well as advertisements for Astra margarine. Your design for the standardized exterior signage for post offices, composed of sans serif minuscule letters from 1933, had a formative effect on the style of directional signs in and outside Switzerland. The works were initially often attributed to her husband, since they appeared under his name.
Your works are u. a. represented in the collection of the Museum für Gestaltung Zürich .
literature
- Richard Hollis: Swiss Graphic Design - The Origins and Growth of an International Style, 1920-1965. Yale University Press 2006, pp. 78, 113.
- Julia Meer: Frieda Allenbach. Short biography. In: Gerda Breuer and Julia Meer (eds.): Women in Graphic Design 1890–2012. jovis, Berlin 2012, p. 396 .
Web links
- Allenbach, Maja. In: Sikart
- Maja Allenbach in the Museum of Design, Zurich Archive, Zurich University of the Arts
Individual evidence
- ^ Julia Meer: Frieda Allenbach. Short biography. In: Gerda Breuer and Julia Meer (eds.): Women in Graphic Design 1890–2012. jovis, Berlin 2012, p. 396 .
- ^ Museum of Design Zurich: Collection database. Retrieved January 8, 2020 .
| personal data | |
|---|---|
| SURNAME | Allenbach, Frieda |
| ALTERNATIVE NAMES | Allenbach, Maja Frieda (full name); Meier, Frieda (maiden name) |
| BRIEF DESCRIPTION | Swiss graphic designer and draftsman |
| DATE OF BIRTH | May 6, 1907 |
| PLACE OF BIRTH | Basel |
| DATE OF DEATH | 2002 |
| Place of death | Basel |