Fuji bikes

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Fuji Bicycles is a Japanese bicycle manufacturer. Emerged from the 1899 founded Japanese bike manufacturer Nichibei Fuji Jitensha KK ( 日米富士自転車株式会社 , Eng. Nichibei Fuji Cycle Company, Ltd. ) it is now Advanced Sports International Inc . and is distributed by this worldwide.

history

Team CJR's Fuji wheel at the 2016 Tour of Britain

Nichibei-Fuji was founded in 1899 and initially imported bikes from the USA and England. The brand is named after the highest mountain in Japan, Mount Fuji . In the course of time, the company began producing its own bicycles and exported them to all of Asia from 1919. In the 1920s, riders with Fuji won various bike races in Japan. In the 1950s, Toshoku America, Inc. is founded, selling Fuji bikes exclusively in the USA. On the US market until the 1970s, Fuji wheels were offered by dealers under various names, such as Sears & Roebuck . However, Fuji opened its own branch in New York in 1971 and was the first Japanese company to launch wheels with its own name on the US market. During the same period, the first bike with the Shimano Dura-Ace top group was produced. A number of innovations, such as lighter chromoly frames, increased the brand's reputation in the USA.

In 1974 Fuji began promoting the US women's national team of cyclists as the “Fuji Suntour ” - ten years before women's cycling became an Olympic discipline . The company is the oldest sponsor of women's cycling.

Advanced Sports, Inc. was founded in the 1990s, taking over Fuji America and worldwide sales. The wheels are now made in Taiwan and Poland .

bikes

Fuji is best known for its racing bikes and track bikes ( Keirin ) for professional sports. Fuji also produces MTBs and trekking bikes. With the Track Elite, a carbon track frame was launched that is based on the company's classic frame.

Sponsorship

The company is known as an outfitter for various international cycling teams , including the former Geox-TMC team and, since 2013, the German-British team NetApp-Endura .

Web links

Individual evidence

  1. ↑ Fuji Bikes: Fuji Bikes | Company | About us. Accessed December 30, 2017 (English).
  2. ↑ Fuji reviews and news. Retrieved December 30, 2017 (UK English).