Gerrit Heinemann

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Gerrit Heinemann (* 1960 in Osnabrück ) is a German economist who deals with e-commerce , online retail , multi-channel retail and the future of retail . Since 2005 he has been Professor of Business Administration, Management and Commerce at the Niederrhein University of Applied Sciences in Mönchengladbach, where he founded and heads the eWeb Research Center.

Life

Heinemann studied at the Westphalian Wilhelms University in Muenster Business Administration , where he worked as a research assistant at Heribert Meffert worked and textile on the operation type profiling shops with summa cum laude doctorate. He then became Head of Marketing at Douglas Holding AG. He then did a trainee program at Kaufhof Warenhaus AG and then took on operational responsibility as the department store manager. In 1995 he returned to the Douglas Group, where he worked as the managing director of Drospa Holding and then moved to the international management consultancy Droege & Comp as head of the “Competence Center Retail and Consumer Goods” . There he was also in interim positions, u. a. as head of the E-Plus shops and as CEO of the Kettner Group.

In 2004 he began his scientific career and in 2005 was appointed professor for business administration, management and trade at the Niederrhein University of Applied Sciences, where he founded the eWeb Research Center in 2010. As one of the first scientists in Germany, Heinemann dealt with the topic of online trading from the perspective of business administration. For years he has been considered one of the leading e-commerce researchers and one of the most prominent retail experts in German-speaking countries. In addition to more than 300 specialist articles, he has written 22 specialist books on the future of retail, digitization, e-commerce, online and multi-channel retail.

Heinemann holds supervisory board functions in e-commerce and trading companies and was deputy for many years. Chairman of the supervisory board of buch.de internetstores AG and supports start-ups as an advisory board.

Fonts

  • "The new online trade, business models, business systems and benchmarks in e-commerce". 11th edition. Springer-Gabler, Wiesbaden 2020, ISBN 978-3-658-28203-5 .
  • with Gehrckens, M .; Taeuber, T .; Accenture GmbH (2019) (Ed.). . Trade with added value - digitization of markets, business models and business systems. 510 pages. Springer-Gabler-Verlag, Wiesbaden 2019, ISBN 978-3-658-21691-7 .
  • B2B eCommerce - Basics, business models and best practices in business-to-business online trading. 225 pages. Springer-Gabler-Verlag, Wiesbaden 2019, ISBN 978-3-658-27366-8 .
  • The realignment of app and smartphone commerce - mobile commerce, mobile payment, social apps, LBS and chatbots in retail. Wiesbaden: Springer-Gabler, Wiesbaden 2018, ISBN 978-3-658-19134-4 .
  • The reinvention of stationary retail - customer centrality and ultimate usability for the city and retail of the future. Springer-Gabler, Wiesbaden 2017, ISBN 978-3-658-15861-3 .
  • with H. Mathias Gehrckens, Uly J. Wolters, dgroup (eds.) (2016): Digital transformation or digital disruption in retail? From point of sale to point of decision in digital commerce. Springer-Gabler, Wiesbaden 2016, ISBN 978-3-658-13503-4
  • with Christian Gaiser. SoloMo - always-on in retail, the social, local and mobile future of shopping. 2nd Edition. Springer-Gabler, Wiesbaden 2015, ISBN 978-3-658-09525-3 .
  • with Christian Gaiser. Social - Local - Mobile. The future of location-based services. Management for professionals. Berlin - Heidelberg 2014, ISBN 978-3-662-43963-0
  • with Mathias Gehrckens, Kathrin Haug (eds.): Digitization of retail with ePace - innovative e-commerce business models and digital time advantages . Springer-Gabler, Wiesbaden 2013, ISBN 978-3-658-01300-4 .
  • No-Line-Handel - Highest level of evolution in multi-channeling , Springer-Gabler, Wiesbaden 2013, ISBN 978-3-658-00851-2 .
  • with Dirk Seifert: New Online Retailing in China - Innovation and Transformation , Tsinghua University Press, Shanghai 2013, ISBN 978-7-302-32475-1 .
  • The new mobile commerce, success factors and best practices , Springer-Gabler, Wiesbaden 2012, ISBN 978-3-8349-3626-4 .
  • with Michael Schleusener, Silvia Zaharia (ed.): Modern multi-channeling in fashion retail , Deutscher-Fach-Verlag, Frankfurt 2012, ISBN 978-3-86641-254-5 .
  • Cross-channel management - integration requirements in multi-channel retail , Springer-Gabler, Wiesbaden 2011, ISBN 978-3-8349-6484-7 .
  • with Christoph Schwarzl: New Online Retailing - Innovation and Transformation , Springer-Gabler, Wiesbaden 2010, ISBN 978-3-8349-6378-9 .
  • with Andreas Haug (Ed.): Web Excellence in E-Commerce - Transformation and Innovation in Retail , Springer-Gabler, Wiesbaden 2010, ISBN 978-3-8349-8816-4 .
  • Multi-channel retail, success factors and best practices , 2nd revised and expanded edition, Springer-Gabler, Wiesbaden 2010, ISBN 978-3-8349-1180-3 .
  • with Dieter Ahlert, Kirsten Große-Bölting: Trade management in the textile industry - retail and value-added partnerships , Deutscher Fachverlag, Frankfurt 2009, ISBN 978-3-86641-143-2 .
  • Business type profiling and adventure trade , Gabler, Wiesbaden 1989, ISBN 3-409-13354-2 .

Web links

Individual evidence

  1. ↑ Retail "The consumer is hypocritical". Online retail expert Heinemann on cheap platforms, the future of the market and the corona virus. Wiener Zeitung from February 9th, 2020. Retrieved April 17, 2020 .
  2. ^ Hochschule Niederrhein: Vita. In: www.hs-niederrhein.de. December 31, 2017, accessed June 22, 2018 .
  3. ↑ Company type profiling and adventure trading - One | Gerrit Heinemann | Jumper. In: www.springer.com. Retrieved May 7, 2016 .
  4. ↑ ebay-seller-konferenz.de Prof. Dr. Gerrit Heinemann. Economist. Retrieved April 8, 2020 .
  5. ^ Rheinische Post: Editorial discussion with Gerrit Heinemann. (No longer available online.) In: www.rp-online.de.de. Rheinische Post, June 6, 2018, archived from the original on June 22, 2018 ; accessed on June 22, 2018 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / rp-online.de
  6. ↑ Prof. Dr. Gerrit Heinemann at the Zukunftsinstitut. Retrieved April 7, 2020 .
  7. ↑ Gerrit Heinemann's research while affiliated with Catholic University of North Rhine-Westphalia and other places. Retrieved April 7, 2020 .
  8. ^ Hochschule Niederrhein: Publications - Publications. In: www.hs-niederrhein.de. December 31, 2017, accessed June 22, 2018 .
  9. ↑ Shopmaker: New to the advisory board. In: www.shopmacher.de. May 7, 2012, accessed May 7, 2016 .
  10. ↑ BVDVA: Prof. Dr. Gerrit Heinemann on "There is no alternative to digitization". WKO Vienna. Retrieved April 1, 2020 .
personal data
SURNAME Heinemann, Gerrit
BRIEF DESCRIPTION German economist and university professor
DATE OF BIRTH 1960
PLACE OF BIRTH Osnabrück