Global company

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The global company is one of the four special forms of an international company described by Christopher Bartlett and Sumantra Ghoshal .

characterization

The interaction of global efficiency and country-specific adaptation plays a major role in finding strategies at international level. The global company benefits above all from the advantages of globalization, which consist in the assumption of largely homogeneous needs worldwide that can be served with standardized service programs and products. In addition, it is assumed that resources and capabilities are centralized and can be transferred to other markets open to the world and across national borders. The essential competence in the model of the global company as a form of internationalization is efficiency.

The focus of the global company is on the head office, which takes over the complete planning and control for all foreign branches. These only function as distribution channels to serve the entire world market with a uniform range of services. Values ​​as well as resources and responsibilities are highly centralized.

The global company benefits above all from the realization of experience curve effects and location advantages. The disadvantage is the lack of local adaptation, which is required in the respective markets depending on the industry and product.

Individual evidence

  1. Bartlett, CA, Ghoshal, S. (1987), Managing across Borders: New Strategic Requirements, in: Sloan Management Review, Vol. 28, No. 4, 1987, pp. 7-17.
  2. Bartlett, CA, Ghoshal, S. (1987), Managing across Borders: New Organizational Responses, in: Sloan Management Review, Vol. 29, No. 1, 1987, pp. 43-53.
  3. Bartlett, CA, Ghoshal, S. (2002), Managring Across Borders: The Transnational Solution, ISBN 978-1578517077 .