In-house exhibition

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In-house fairs , exhibitions or micro-fairs are a form of marketing fair .

The initiators of the in-house fairs are not entire industries or their associations, but rather individual companies that hold special information and sales fairs for their customers so that they can concentrate fully on their own company and its offer (possibly special innovations ). In-house exhibitions offer the advantage that they can be designed specifically for the company and situation.

literature

  • Becker, Jochen Marketing conception: Basics of strategic and operational marketing management , Verlag Vahlen, ISBN 3800632977
  • Schenk, Heinz A. Micromessen - a full-fledged marketing instrument , in: Tomczak, Torsten / Müller, Frank / Müller, Roland (eds.): The non-classics of corporate communication , St. Gallen 1995