Leaflet shipment

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The house direct mail is an unsolicited mass message for the mailbox of households , mainly for advertising purposes . It is thrown unaddressed or partially addressed into the mailboxes of households by commercial deliverers or volunteers from an interest group.

The only difference between direct mail and direct mail is the quality of delivery: with direct mail, this is usually done by official postmen .

distribution

Often young people, children or pensioners, with low earnings, distribute the household mails; above all in the form of: free newspapers, free editorial sheets with advertising inserts, handouts, information sheets, advertising brochures, general direct mail, sales information and free weekly papers . The distribution of unaddressed advertising community leaflets, community letters and unaddressed party advertising by volunteers also falls under this category of direct mail .

Protection against direct mail

The recipient can protect himself against unsolicited, unaddressed, unwanted direct mail by pointing out with a sticker on his mailbox that advertising is not wanted. This note is observed by reputable distributors. There are different texts on the stickers. z. B. Please do not post any advertising or free newspapers , a general ban on advertising such as Do not post any advertising or a list of undesirable advertising materials. Post deliverers and prospectus distributors are not allowed to post either direct mail or direct mail (judgment BGH Az. VI ZR 182/88). This also applies to partially addressed items, e.g. B. “To the residents of the house at Musterstrasse 10, Musterstadt”. In contrast, personally addressed advertising mail must be delivered by postmen. Usually there are free stickers to order or to download from the waste management of the individual cities.

Free weekly newspapers

In the case of editorial advertising leaflets, free weekly newspapers or free newspapers with advertising inserts, the reference to 'no advertising' is not sufficient to protect yourself from unwanted delivery. Here, the note 'no advertising' must be supplemented by the addition of no free newspapers or no free newspapers, flyers, direct mail and weekly papers (OLG Karlsruhe, judgment of July 12, 1991, AZ: 15 U 76/91).

Some senders of personally addressed advertising compare their address data against the Robinson list . An entry in the Robinson list should help against some of the personally addressed unsolicited advertising.

See also

References and comments

  1. ↑ Note: e.g. B. "To the residents of Musterstrasse house number X"
  2. ↑ BGH, December 20, 1988 - VI ZR 182/88. dejure.org , accessed December 1, 2011 (full text links).

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