Hermès silk scarf
The Hermès silk scarf (also "Hermès scarf" or "Hermès silk scarf", in the French original "Le carré Hermès") is a square silk scarf that has been manufactured by the French fashion company Hermès since 1937 . The silk scarves are printed by hand and have so far appeared in more than 1,000 motifs. The Hermès silk scarf is a symbol of timeless elegance.
History and design
In 1937, Hermès first launched the square silk scarf. The scarf became a “style icon” in the 1960s, among other things through the pictures of Jackie Kennedy , who established it as part of her look along with an A-line dress and pillbox hat .
In 2010 a classic “carré” cost € 325 in Europe. The Hermès “Silk & Textiles” division, whose sales are mainly generated with “carrés”, achieved worldwide sales of € 347 million in 2011. That was 12% of the total turnover of the Hermès group, after leather goods and “ ready to wear ” the third largest business area of the group.
The Hermès silk scarf (“carré”) is always square. The “carré” is available in several formats: classic (“carré”, edge length 90 cm), large (“surdimensionné”, edge length 140 cm) and, since 2007, also with an edge length of 70 cm. Smaller scarves are available with an edge length of 45 cm, they are called "Gavroche" at Hermès after the hero from Les Misérables .
literature
- Nadine Coleno: Le carré Hermès: The illustrated story of the Hermès scarf , from the French by Theresia Übelhör. Collection Rolf Heyne, Munich 2010, ISBN 978-3-89910-480-6 .
- Geneviève Fontan: Carrés d'art: Dictionnaire et cote des foulards Hermès . Toulouse, Arfon 2010, ISBN 978-2-911955-33-4 .
Web links
Individual evidence
- ↑ Klaus Ahrens and Michael OR Kröher: True goods . In: Manager Magazin of January 9, 2012.
- ↑ a b Birgit Weidinger: 70 years of Hermès cloth of cloths . In: Süddeutsche Zeitung of May 22, 2010.
- ↑ Tina S. Flaherty: What Jackie Taught Us . Penguin, 2005, ISBN 9780399530807 , pp. 45-47.
- ↑ 2011 Annual Report ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 7.7 MB), Hermès, Paris 2012, pp. 42–43.
- ↑ 2011 Annual Report ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 7.7 MB), Hermès, Paris 2012, p. 20.
- ↑ A Beginner's Guide to Collecting Hermes Scarves ( Memento of the original from October 28, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on The Perfect Red Box website . The text is a summary of Hermès' Profile of a Scarf brochure . (Retrieved November 9, 2012.)
