Hospitality Sales and Marketing Association

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The Hospitality Sales and Marketing Association (HSMA) is a professional association for marketers in the hotel and catering industry. According to its own information, the association consists of more than 4,000 members, the 66 regional groups in 29 countries.

The aim of HSMA is to improve sales and marketing management in the travel and accommodation industry through offers for further training and relationship management.

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