Inept set

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The Inept Set ( Engl . Inappropriate ) all represented in the minds of the buyer located offer alternatives that are considered by him for gratification as inadequate and thus fall out of the election.

The inept set , together with the inert set and evoked set, forms the awareness set .

Individual evidence

  1. ^ Chem L. Narayana & Rom J. Markin: Consumer Behavior and Product Performance: An Alternative Conceptualization . Journal of Marketing, Vol. 39, No. 4 (Oct. 1975), pp. 1-6