Inert set

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The Inert Set (lat. Inactive / eng. Hesitant) represents all the alternatives available in the consumer's consciousness that were neither positively nor negatively assessed by him. However, due to this indifferent assessment, the alternative offers contained in the inert set are no longer relevant for the final purchase decision of the customer.

The Inert Set , together with the Inept Set and the Evoked Set, form the Awareness Set .

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  1. ^ Chem L. Narayana & Rom J. Markin: Consumer Behavior and Product Performance. An alternative conceptualization . In: Journal of Marketing , Vol. 39 (1975), Issue 4, pp. 1-6, ISSN  0022-2429 .