Indoor advertising

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Indoor advertising is a type of advertising that differs significantly from classic advertising types in terms of technology and addressing the target group: while outdoor advertising spreads its advertising content widely and relies more on random customer contact, indoor advertising is usually clearly defined due to its limitation to a certain space Target audience .

Outdoor advertising relies on chance contact with everyone who comes into contact with it. This becomes clear when advertising means of transport .

Indoor advertising knows its target group better because of the clearly defined space in which it is used. An example of this is advertising in veterinary practices , in which the target group is clearly defined and the content of indoor advertising can be tailored precisely to the target group. Similar models can be found in shopping malls and supermarkets.

The types of indoor advertising are mostly to be seen more in the classic types of advertising: poster advertising and snap frames are the predominant forms of advertising.

Since the 1990s there have been various projects that use indoor advertising in the form of advertising and info TV to a greater extent - shopping centers and shops use this to specifically target their customers.

The use of indoor advertising is also relatively new in the area of ​​transport advertising. These projects can be found all over Germany, the aim is transport / indoor advertising, partially combined with passenger information.