Interactive trading

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Interactive trading refers to online and mail order trading . The term was coined by the Bundesverband des Deutschen Versandhandels eV (bvh) . All types of mail order companies that fall under the Distance Selling Act are understood as interactive dealers .

In 2012, the interactive trade posted a record turnover of 39.3 billion euros for the dispatch of goods. Interactive trade thus achieved a sales increase of 15.6 percent compared to 2011. The e-commerce share in 2012 was over 70 percent. A total of 27.6 billion euros was achieved in the e-commerce business. In addition to the growth in sales of goods, the association also recorded an increase in sales in the area of digital goods . In 2012, sales of 9.7 billion euros were generated in this area. The turnover of goods and digital goods results in a total result of 49 billion euros.