International Advertising Association
The International Advertising Association was founded on April 8, 1938 by Thomas Ashwell (editor of "Export Trade & Shipper" magazine) with twelve other advertising managers at the Harvard Club in New York. The aim was to exchange successful practices in international advertising .
Today the IAA has around 60 corporate members and 4,000 individual members in over 70 countries around the world as well as 60 accredited institutions and 30 organizations as members. The IAA is the only international organization that has members from all three pillars of the advertising and communication industry : advertising clients, agencies (creative agencies, PR agencies, event agencies, market research agencies, etc.) and the media.
literature
- Wolfgang J. Koschnick : Standard Dictionary of Advertising, Mass Media and Marketing. de Gruyter, p. 229
Web links
Individual evidence
- ↑ Archived copy ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
