JF Schwarzlose Sons

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JF Schwarzlose Sons

logo
legal form
founding 1856, re-established in 2012
Seat Berlin , Germany
management Schwarzlose family
Branch Drugstore trade and manufacture
Website www.schwarzloseberlin.com

JF Schwarzlose Söhne was a drugstore company in Berlin that existed until the 1970s .

history

1856, the piano maker founded J oachim F riedrich Schwarzlose the drugstore JF Schwarzlose sons for his eleven children Franz, Kurt, Max and Carla. They soon went into perfume production, their business was initially located at Markgrafenstrasse 29. In 1858 the perfumery factory Treu & Nuglisch , which was founded in Berlin in 1823 and was a supplier to the court, was taken over. From then on, the company was named JF Schwarzlose Sons - Treu & Nuglisch . Around 1875 Paul Köthner, Carla Schwarzlose's husband, took over the regular business. The company starting in 1897, when the conversion to was conducted in the commercial register general partnership was registered.

Around 1900 the company was renamed " Court Suppliers to Sr. Maj. The Emperor and King". The name was also echoed by the Chinese nobility, as evidenced by a bottle from the collection of the last emperor Pu Yis. From 1902 Ernst Köthner, the grandson of the founder Joachim Friedrich Schwarzlose, expanded the business internationally. The company began to expand, from Europe to Asia to Australia.

In 1922 the name was changed to JF Schwarzlose Söhne GmbH by Ernst Köthner and his wife Hedwig. The factory was located at Dreysestrasse 5 in Berlin-Moabit, while the shop at Markgrafenstrasse 26 became a business and sales point. The company survived inflation and once again made it world famous. In September 1930 they moved into modernized retail space at Leipziger Straße 113. Ernst Köthner died in November of the same year, son Werner took over and became sole managing director when his mother Hedwig Köthner died four years later. From 1937 the GmbH continued to operate as JF Schwarzlose Söhne in Leipziger Straße / Mauerstraße, and continued to run perfumery and fine toiletries, as before.

After the factory and shops were destroyed in 1944, Werner Köthner's widow Anni resumed the company's activities in 1947, first in Hamburg, then also in Berlin, where she rebuilt the factory in Moabit from 1951 using funds from the Marshall Plan. A decade later, the construction of the wall brought difficulties for the company, as the offices in the Prenzlauer Berg and Mitte districts were cut off from the production facility in Moabit. In 1965 the great-great-granddaughter of the company founder, Annemarie Müller-Godet, b. Köthner, new managing director. When the Berlin Senate announced that they wanted to convert Moabit into a purely residential area, they decided to give up the company. On March 16, 1976, the JF Schwarzlose Sons company was finally discontinued. The company was revived in 2012 under the name JF Schwarzlose Berlin .

Products

In 1922, the now imperial-royal purveyors to the court, JF Schwarzlose Söhne, launched the women's fragrance "1A-33". The unusual title referred to the automobile license plate for Berlin and was aimed at the modern, motorized woman. The Art Deco-style glass bottle took up the idea of ​​the radiator grille in the glass shape and in the label - a reference to the sophisticated lifestyle in the intellectual and free-spirited German capital. Other important products were

  • Meeting point 8 a.m.
  • Rosa Centifolia,
  • Purple pile,
  • Jockey Club,
  • Kyphi,
  • JSera,
  • Peau D'Espagne,
  • Frappanta lily of the valley,
  • Hyacina,
  • Carnation,
  • Royalin,
  • Russia,
  • Violet Sola Vera,
  • Chic,
  • Hohenzollern violets.

Web links

Individual evidence

  1. ↑ http://hawlitschek.npage.de/miniflakons-von-sz/schwarzlose-jf.html
  2. ↑ a b c d company history. www.schwarzlose.berlin, accessed on April 26, 2017 .
  3. ↑ a b c d e f Angela Woschek: Schwarzlose. In: parfuemseite.wb4.de. Retrieved March 22, 2017 .
  4. ↑ Prof. Klaus Dettmer: Factory owner of the good fragrances In: Berliner Wirtschaft, No. 01/17, p. 50
  5. ↑ a b c various contemporary advertisements, e.g. for the products "Hohenzollern Veilchen", "Aureol", "Ilona" or "Rosa Centifolia".
  6. ↑ Perfume Intelligence: Treu & Nuglisch. In: perfumeintelligence.co.uk. Retrieved March 22, 2017 (English).
  7. ^ Felix Hasselberg: On the history of the House of Treu & Nuglisch. In: Berlinische Blätter für Geschichte und Heimatkunde, No. 2, October 25, 1933, pp. 22–23.
  8. ^ Image index of art & architecture: Perfumery factory JF Schwarzlose and Sons - Berlin, Tiergarten, Dreysestrasse. In: bildindex.de. Retrieved March 22, 2017 .
  9. ↑ The history of the traditional fragrance house JF Schwarzlose. (No longer available online.) In: schwarzloseberlin.com. Archived from the original on February 22, 2017 ; accessed on March 22, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.schwarzloseberlin.com
  10. ^ Karin Pollak: Fragrances: Berlin in Vienna. In: derstandard.at. April 30, 2014, accessed March 22, 2017 .
  11. ↑ a b Thomas Vorreyer: The progress smelled 1A - the story of JF Schwarzlose. Netzpiloten Magazin, accessed on April 26, 2017 .
  12. ↑ see license plate in the German Empire 1906–1945
  13. ^ IA fragrance - Schwarzlose & Das Berliner Parfüm. In: text accompanying the exhibition of the same name. Stadtmuseum Berlin, accessed on April 26, 2017 .
  14. ↑ Angela Woschek: German brands F – Z: Schwarzlose. In: puderquastelz.wb4.de. Retrieved March 22, 2017 .