James Herndon
James Neil Herndon (born May 16, 1952 in Oklahoma City , Oklahoma , USA ) is an American media psychologist .
His behavioral prediction strategy , Affective Encryption Analysis , has generated some controversy. He received his Ph.D. in Educational Technology from Arizona State University in 1988 . Affective Encryption Analysis was recently used to predict the outcome of the 2008 US presidential election. This research instrument was also used to forecast future trends relating to anti-Semitism . He defines media psychology as "the use of research-based media to change behavior".
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| personal data | |
|---|---|
| SURNAME | Herndon, James |
| ALTERNATIVE NAMES | Herndon, James Neil (full name) |
| BRIEF DESCRIPTION | American media psychologist |
| DATE OF BIRTH | May 16, 1952 |
| PLACE OF BIRTH | Oklahoma City , Oklahoma , USA |