Callistics

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Callistics (from ancient Greek κάλλιστος kállistos "most beautiful, very beautiful" or κάλλιστα kállista "most beautiful, very beautiful") is the teaching that deals exclusively with beautiful things. "Things" here mean everything that can be perceived, everything that moves our senses.

Callistics is thus a branch of aesthetics .

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Wiktionary: Callistics  - explanations of meanings, word origins, synonyms, translations