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Brochure portal
operator Bonial International GmbH
On-line 2008
http://www.kaufda.de/

Kaufda ( spelling : kaufDA) is a German online portal with headquarters in Berlin , which publishes location-related digitized shopping brochures on the Internet. The company behind the offer, Bonial International GmbH , employs over 230 people from 16 different countries.

history

Kaufda was founded in August 2008 in Berlin by Christian Gaiser, Thomas Frieling, Cihan Aksakal and Tim Marbach and went online in December 2008. The consumer portal Marktjagd.de was launched back in February 2008, which also distributes e-brochures, but also digitalises individual products, for example from the permanent range of a retailer.

The company was financed in 2008 by StudiVZ founder Michael Brehm, Onvista founder Stephan Schubert and Ricardo.de founder Stefan Glänzer. In 2009, the Otto investment company eVenture Capital Partners and T-Venture were added.

Kaufda was able to gain Deutsche Telekom, RTL, Bild.de and Ebay as partners.

At the beginning of 2011 there were first rumors of a takeover. Companies such as Deutsche Post AG, the Otto Group and the Tengelmann group had tried to get a majority in Kaufda. On March 2, 2011, Axel Springer AG took over a majority of 74.9 percent in Kaufda. The estimated purchase price was around EUR 30 million or US $ 40 million.

In December 2011, the internationalization of the Kaufda concept began under the Bonial brand. The Bonial International Group now has national subsidiaries in Germany under the brand “kaufDA”, in France as “Bonial”, in Spain with the brand “Ofertia”, in Russia under the brand “Lokata” and in Brazil under the name “Guiato”.

At the end of November 2017, the US business called Retale was discontinued.

In 2013, the website had over 4.35 million users in Germany and was considered to be the online brochure network with the greatest reach.

controversy

The media discussion with the company was at times very emotional. In 2010, Kaufda was referred to as the “publishers' nightmare”, and CEO Christian Gaiser also referred to as the “horror of the publishers”, but also as a “startup hero”. The fear motive was often the topic of the media in connection with the company.

Awards

In August 2009 the company received the WECONOMY Award for young talent from the Handelsblatt and the Wissensfabrik.

In November 2009, Kaufda was selected as one of the top 25 web companies in Europe at the "Web & Mobility Summit 2009" in Montreux, Switzerland.

Also in November 2009, Kaufda was voted “StartUp of the Year” by a jury of experts from the online magazine Gründerszene.

On February 28, 2013, the Working Group Online Research (AGOF) ranked 41st in the German traffic ranks. This makes Kaufda the currently best-placed German online brochure portal.

Web links

Individual evidence

  1. ↑ Gründerszene: Profile of kaufDA at Gründerszene , gruenderszene.de. Retrieved April 9, 2013. 
  2. ↑ kaufDA company profile . Retrieved July 18, 2014. 
  3. ↑ Tagesspiegel: Kaufda - Once through hell and back , tagesspiegel.de. Retrieved April 9, 2013. 
  4. ↑ German startups: Marktjagd relies on regional shopping pleasure , deutsche-startups.de. Retrieved April 11, 2013. 
  5. ↑ Advertising and Selling: Prominent Investors for Kaufda.de , wuv.de. Retrieved April 9, 2013. 
  6. ↑ Internetworld: Deutsche Telekom AG and kaufDA cooperate: Local products in search , internetworld.de. Retrieved April 9, 2013. 
  7. ↑ Horizont: Exclusive: Springer subsidiary Kaufda cooperates with RTL , horizont.net. Retrieved April 9, 2013. 
  8. ↑ The trade: Marketing: Bild.de cooperates with KaufDA.de , derhandel.de. Retrieved April 9, 2013. 
  9. ↑ The trade: Classified ads online: eBay and kaufDA are working together , derhandel.de. Retrieved April 9, 2013. 
  10. ↑ Gründerszene: KaufDa and the trade with fear , gruenderszene.de. Retrieved April 9, 2013. 
  11. ↑ a b Frankfurter Allgemeine Zeitung: Springer: Kaufda is the logical continuation of our analog advertising business into digital , faz.net. Retrieved April 9, 2013. 
  12. ^ Spiegel Online: Springer grabs Kaufda , spiegel.de. Retrieved April 9, 2013. 
  13. ↑ TechCrunch: Axel Springer acquires majority stake in kaufda mobile coupons startup for 40 million , techcrunch.com. Retrieved April 9, 2013. 
  14. ↑ Frankfurter Allgemeine Zeitung: Kaufda begins international expansion in France Door opener for other countries in Europe / Mobile business should soon make up the majority of sales , faz.net. Retrieved April 9, 2013. 
  15. ↑ Frankfurter Allgemeine Zeitung: Springer: Kaufda is the logical continuation of our analog advertising business into digital , faz.net. Retrieved April 9, 2013. 
  16. ↑ Les Echos: Le guide d'achat Bonial se lance en France , lesechos.fr. Retrieved April 9, 2013. 
  17. ↑ Ofertia lanza un servicio en España que promociona a tiendas y distribuidores . Retrieved April 9, 2013. 
  18. ^ The Moscow Times: Location Based Services Expanding , themoscowtimes.com. Retrieved April 9, 2013. 
  19. ↑ Giga OM: São Paulo ahoy! Why Euro startups are targeting Brazil , gigaom.com. Retrieved April 9, 2013. 
  20. ↑ Withdrawal from the USA: Springer subsidiary Bonial closes the Retale shopping range ›Meedia. Retrieved March 3, 2018 .
  21. ↑ a b AGOF: AGOF offer ranking, agof.de. Retrieved April 9, 2013. 
  22. ↑ Meedia: Kaufda.de - The new nightmare of publishers , meedia.de. Archived from the original on February 9, 2013 Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved April 9, 2013. @1@ 2Template: Webachiv / IABot / meedia.de 
  23. ↑ Advertising and Selling: Christian Gaiser - Schrecken der Verlage , wuv.de. Retrieved April 9, 2013. 
  24. ↑ Die Welt: KaufDA brings the prospectus into the 21st century , welt.de. Retrieved April 9, 2013. 
  25. ↑ Stern: Online advertising: Kaufda network brochure makes publishers afraid , stern.de. Retrieved April 9, 2013. 
  26. ↑ Online advertising: Internet prospectus scares publishers ( memento from June 10, 2010 in the Internet Archive )
  27. ↑ Handelsblatt: Fight against the flood of prospectuses: Discount career with Kaufda.de , handelsblatt.com. Retrieved April 9, 2013. 
  28. Jump up ↑ Gründerszene: Gründerszene Today: Twitter, Web & Mobility Summit, Tradingbird, LMU , gruenderszene.de. Retrieved April 9, 2013. 
  29. ↑ Gründerszene: The Gründerszene startup of the year 2009: The Jury , gruenderszene.de. Retrieved April 9, 2013. 
  30. ↑ Start-up scene: The start-up scene start-up of the year is KaufDA , gruenderszene.de. Retrieved April 9, 2013.