Onvista

from Wikipedia, the free encyclopedia
onvista media GmbH

logo
legal form GmbH
founding 1998
Seat Cologne
management
  • Christian Bothe
  • Markus Nimtz
Branch media
Website www.onvista.de

www.onvista-media.de

The onvista media GmbH is a German media company with headquarters in Cologne . It operates one of the largest German finance portals under the domain onvista.de. Onvista Media emerged from the Onvista stock corporation, which was founded in Cologne in 1998 and was listed from 2000 to 2015. In 2007, Boursorama took over Onvista, followed by the Onvista Bank, among others. Both Onvista Media and Onvista Bank have been owned by Comdirect Bank since 2017 .

history

Foundation and IPO

In 1998 Stephan Schubert, Michael W. Schwetje and Fritz Oidtmann founded a finance portal that initially specialized in the analysis of warrants . According to the Internet Archive, the oldest version of onvista.de dates from the beginning of November 1998. At that time, a GmbH & Co. KG based in Cologne was the operating company . The company was converted into a stock corporation in 1999 in preparation for the IPO .

At the beginning of 2000, onvista.de recorded around twelve million visitors a month, and Handelsblatt described the finance portal as “Bloomberg for private investors”. Onvista has developed into a leading independent provider of financial information. The company made money not only from selling advertising, but also from licensing financial information to banks, financial service providers and media companies. Customers were, for example, Consorsbank and N24 .

Due to the steady growth, more and more private investors took part in Onvista, in February 2000 the venture capital investor BDV, now Acton Capital Partners, also joined. In the same month, Onvista shares started trading in the Neuer Markt of the Frankfurt Stock Exchange . Regardless of the price slump during the dot-com bubble , the new issue was eighty times oversubscribed. Even after the IPO, investors showed great interest in the company.

Cooperations and acquisitions

Among other things, the cooperation between Onvista and the major bank Société Générale met with approval from investors . In 2000 Onvista took a third part in Percentor, a service provider for forecasting price developments, and to a lesser extent in Altus Analytics, a specialist in the transmission of audio and video on the Internet. An agreement was reached with the financial services provider Lang & Schwarz that gave visitors to onvista.de access to share prices from around 500 companies in real time. Onvista began to sell insurance from the broker Censio via onvista.de. In addition, a bonus system for share transactions was announced, which should be implemented through the subsidiary Trademiles. It rewarded investors for trading stocks.

Diversification of the business model

In mid-2000 reaching Onvista first time the break-even point , throughout the year you sevenfold sales. The company operated the most successful German-speaking finance portal in terms of reach. In 2001 Onvista began expanding abroad with the aim of becoming the market leader in Europe. The start of the finance portals in France and Great Britain weighed on profits. Although the group turnover increased, Onvista increased the losses in the further course of 2001. In order to support its own share price, the company initiated a share buyback in mid-2001. At the same time, the offer of paid content on onvista.de was expanded, for example by an investor letter. The measures led to a stabilization of Onvista's business in 2002.

At the end of 2002 Onvista spun off its two business areas into largely independent subsidiaries: The licensing of financial information was bundled in Onvista Technologies. A year later, the company merged with a competitor to form IS Teledata, Europe's largest provider of financial information. Onvista kept a share of 32%. The operation of the finance portal onvista.de and the sale of advertising came under the umbrella of Onvista Media. This company was still in the black. The business area was supported in 2004 by the takeover of Onmeda , an operator of portals on the subject of health. The attempt was made to become more independent from the core business. In the medium term, onmeda.de should generate income similar to that onvista.de.

Investing in Online Advertising

From 2005 at the latest, Onvista Media developed more and more into an advertising-oriented Internet company. The performance marketing has become an important growth area was popular for example, the address acquisition. In 2005 Onvista Media introduced the Ligatus brand for its performance marketing offering. In order to push this business field further, Onvista parted from its stake in IS Teledata. The share of 36% was sold to Interactive Data Corporation, which was rated positively by experts and provided Onvista with additional liquidity. In 2006 Onvista paid a special dividend in the millions.

Onvista used the remaining funds, among other things, for the acquisition of the advertising marketer Ad2Net and the start of the address brokerage portal Namendo at the beginning of 2007. In this way, the company tried to develop new sources of income within existing businesses.

Sale and change of strategy

In September 2007 the French online broker Boursorama announced the takeover of Onvista. The subsidiary of Société Générale reached an agreement with four major shareholders on the takeover of 77% of the shares and made the remaining shareholders a takeover offer. According to media reports, the sellers were the three Onvista founders and the digital investor BDV, now Acton Capital Partners . Co-founder Fritz Oidtmann initially moved to Hubert Burda Media , later as a partner to Onvista investor Acton Capital. Boursorama enforced a profit transfer and domination agreement and thus tied Onvista to itself permanently. The takeover itself was against the background of industry-wide investments by established groups in financial portals and service providers at the time.

The new owners implemented a change of strategy: From then on, Onvista Media concentrated exclusively on the operation and marketing of the finance portal and the trading community founded in 2007. Ad2Net, Onmeda and Ligatus were sold, Namendo discontinued. Boursorama announced that it would also use the Onvista brand for its securities business in Germany, which previously operated as Fimatex. Initially, it was named Onvista Financial Services; the Onvista Bank brand was only officially introduced when a new GmbH was entered in the commercial register in 2009. In 2010, the German business of the Swedish Norder Bank came to Onvista Bank, which gained around 10,000 new customers. Regardless of the successful positioning as an online broker, the restructuring put a strain on Onvista's earning power.

Relocation and delisting

In 2009, Onvista Bank became the first German online broker to offer free securities purchases. As of 2012, the company also waived issue surcharges, so that a fund order was settled on the same terms as shares. These changes and higher market volatility enabled Onvista to return to the black after two years of losses. In 2014, the company surprisingly announced that it would relocate its headquarters from Cologne to Frankfurt am Main. The Onvista Bank was already located there. The joint use of offices and technology should further reduce costs.

A delisting of Onvista was also decided. At that time, over 92% of the shares were owned by Boursorama. The announcement led to price losses for a short time, but the Onvista share recovered again in the further course. In 2015, the Annual General Meeting resolved a squeeze-out and cash compensation for the remaining shareholders. Trading in Onvista shares in the General Standard of Deutsche Börse finally ended on June 10, 2015.

Takeover by Comdirect

At the end of 2016, the Comdirect announced the purchase of Onvista. This brought Onvista Bank and Onvista Media under the umbrella of the credit institute. The former had around 100,000 customers at the time and managed assets of over 2.5 billion euros. With the acquisition of Onvista, the Comdirect strengthened its position as an online broker and significantly expanded its activities in the media industry. In February 2017, the Federal Cartel Office approved the takeover, and the banking supervisory authority also had no objections.

The acquisition of Onvista by Comdirect was completed in April 2017. The Onvista Bank continued as a division of the parent company, while Onvista Media remained largely independent as a wholly-owned subsidiary of Comdirect. The Onvista corporate design, including the logo and color scheme, was then adapted to the appearance of the Comdirect. It is expected that Onvista Bank and Onvista Media will contribute significantly to the Comdirect Group's profits over the next few years.

Corporate structure

Onvista Media is a limited liability company under German law. It operates as onvista media GmbH based in Cologne. Its business purpose is "the operation and marketing of portals on the Internet as well as the provision and publication of data in other media". The share capital amounts to 117,650.00 euros. The company has one or more managing directors . Currently these are Christian Bothe and Markus Nimtz.

After the takeover of Onvista by Comdirect, Onvista Bank was removed from the commercial register . Since then it has been a division of comdirect bank AG based in Quickborn. By merging the credit institution with its parent company , one of the two banking licenses was saved . It also simplified the structures under company law and regulatory reporting.

Business areas

Onvista Media

Onvista Media is based in Cologne

Onvista Media operates and markets the finance portal under the domain onvista.de. According to the information community for determining the distribution of advertising media, this reached around 58 million page impressions (38 million stationary and 20 million mobile) and around 10.5 million visits (6.6 million stationary and 3.9 million . mobile). This makes onvista.de one of the digital financial media with the greatest reach in the German-speaking region. In addition to basic and price data for all common types of securities, onvista.de has a section for news on economic topics.

Visitors to onvista.de can register for the free “myonvista” area in order to write in the forum or to personalize the portal, for example the creation of sample deposits or watch lists for securities. In addition, “myonvista” enables access to paid content: This includes real-time prices for the Deutsche Börse indices or the entire Xetra trading system.

The Onvista Media Sales business unit not only markets the finance portal onvista.de, but also other websites, including the Stuttgart Stock Exchange, Delius Klasing Verlag and the German Golf Association .

Onvista Bank

Onvista Bank logo

The Onvista Bank is an offer from the Comdirect. The core product is depots , whereby customers can choose between a freebuy and fixed price model. At Onvista Bank, all common types of securities can be traded on and over the counter, including stocks, bonds, funds, warrants, certificates, CFDs and ETFs. In addition to trading over the phone and the classic and mobile website, Onvista Bank offers the GTS trading software, which contains free real-time prices, for example .

criticism

In 2001, Onvista was accused of improperly using United Economic Services rate data . The company issued a cease and desist declaration and justified that it had used the information retrieved via teletext to set up a backup system that was considered to be legally sound. The availability of web trading was "temporarily overloaded during the corona crisis in 2020, so there were increased waiting times."

Web links

Individual evidence

  1. ↑ a b company register. Bundesanzeiger Verlag, accessed on September 12, 2018 (Cologne District Court, HRB 93904).
  2. ↑ Imprint. Onvista Media, accessed on August 26, 2017 .
  3. ↑ Comdirect continues the Onvista finance portal . In: Börsen-Zeitung . December 10, 2016, p. 2 .
  4. ↑ a b Onvista listed on the Neuer Markt . In: Berliner Zeitung . February 28, 2000, p. 34 .
  5. ↑ a b Onvista share. ARD, accessed on August 23, 2017 .
  6. ↑ a b Finance portals: French group takes over Onvista. In: Handelsblatt. September 24, 2007. Retrieved August 23, 2017 .
  7. ↑ a b Nicole Bastian : The Onvista brand should attract investors . In: Handelsblatt . May 14, 2008, p. 22 .
  8. ↑ Barbara Bocks: Comdirect buys the online broker Onvista. In: Springer Professional. December 12, 2016. Retrieved August 26, 2017 .
  9. ↑ Information on the net: Warrants . In: Capital . No. 2 , 1999.
  10. ↑ Welcome to onvista.de. Germany's specialist for warrant analysis. (No longer available online.) Archived from the original on November 11, 1998 ; accessed on August 23, 2017 .
  11. ↑ Business register. Bundesanzeiger Verlag, accessed on 23 August 2017 (Cologne District Court, HRA 14839).
  12. ^ A b Franz Công Bùi: Onvista expands strategy . In: Börsen-Zeitung . June 11, 2005, p. 13 .
  13. ↑ Business register. Bundesanzeiger Verlag, accessed on 23 August 2017 (Cologne District Court, HRB 32470).
  14. ↑ a b Onvista is eighty times oversubscribed . In: Börsen-Zeitung . February 25, 2000, p. 14 .
  15. ↑ Onvista wants to become Bloomberg for private investors . In: Handelsblatt . February 4, 2000, p. 28 .
  16. ↑ Onvista goes public at the end of February . In: Börsen-Zeitung . February 2, 2000, p. 12 .
  17. ↑ The new share: Onvista . Finance portal convinces investors with facts. In: The world . February 18, 2000, p. 22 .
  18. ↑ Hubert Burda Media joins onvista.de and justbooks.de . In: Handelsblatt . February 1, 2000, p. 27 .
  19. ^ Burda Digital Ventures turns into Acton Capital Partners. Retrieved June 5, 2008, June 6, 2019 (American English).
  20. ↑ Ralf Zimmermann: Growth exchange has to give way . New issues defy the bad mood. February 28, 2000, p. 22 .
  21. ^ Josef Hofmann: Price slump on the growth exchange . In: Handelsblatt . February 28, 2000, p. 31 .
  22. ↑ Onvista has leeway . In: Handelsblatt . April 27, 2000, p. 38 .
  23. ↑ Martin Fellhuber: Braked start at the new market . Onvista benefits from cooperation with Société Générale. In: WirtschaftsBlatt . March 29, 2000, p. 3 .
  24. ↑ Onvista pays a third of the percentage . In: Handelsblatt . May 2, 2000, p. 29 .
  25. ↑ Onvista joins Altus Analytics . September 5, 2000, p. 11 .
  26. ↑ Onvista enters into cooperation with Lang & Schwarz . In: Handelsblatt . July 4, 2000, p. 24 .
  27. ↑ Onvista starts selling insurance . In: Handelsblatt . September 6, 2000, p. 25 .
  28. ↑ Onvista plans a bonus system for share transactions . In: The world . August 2, 2000, p. 8 .
  29. ↑ Onvista with a surplus in the second quarter . In: Börsen-Zeitung . August 16, 2000, p. 9 .
  30. ↑ Onvista reaches profitability for the first time in 2000 . In: Handelsblatt . March 21, 2001, p. 49 .
  31. ↑ Onvista: Profitable front runner . In: Capital . February 8, 2001, p. 188 .
  32. ↑ Onvista is moving abroad . In: Handelsblatt . April 5, 2001, p. 45 .
  33. ↑ Evelyn Binder: Onvista wants to become the market leader in Europe . In: Kölner Stadt-Anzeiger . May 31, 2001.
  34. ↑ Start-up investments at Onvista . Börse Online comments on reports that move prices. In: Börse Online . May 23, 2001, p. 30 .
  35. ↑ Depreciation weighs on Onvista . In: Handelsblatt . March 27, 2002, p. 16 .
  36. ↑ Onvista slips into the red . In: Kölnische Rundschau . April 11, 2002.
  37. ↑ Onvista expands loss . In: Financial Times Germany . November 20, 2001, p. 4 .
  38. ↑ Onvista share buyback . In: Börsen-Zeitung . June 30, 2001, p. 12 .
  39. ↑ Onvista finance portal is expanding its paid content . In: horizon . April 18, 2002, p. 53 .
  40. ↑ Onvista: The time of free information is over . In: The world . January 6, 2003, p. 17 .
  41. ↑ Onvista reports trend reversal . Positive annual cash flow expected for the first time. In: Börsen-Zeitung . May 23, 2002, p. 14 .
  42. ↑ Onvista: Restrained Confidence . In: WirtschaftsWoche . May 23, 2002, p. 82 .
  43. ↑ milestones. Onvista Media, accessed on August 23, 2017 .
  44. ↑ Onvista will have a broader foundation in the future . In: Börsen-Zeitung . August 20, 2003, p. 11 .
  45. ↑ New market leader for financial information emerges . In: Börsen-Zeitung . July 1, 2003, p. 2 .
  46. ↑ Onvista Technologies and IS become "IS Teledata" . In: Kölner Stadt-Anzeiger . August 20, 2003.
  47. ↑ Onvista is deep in the red . In: Börsen-Zeitung . November 11, 2003, p. 11 .
  48. ↑ Andreas Donath: Onvistakauft health portal Medicine-Worldwide. In: Golem. March 2, 2004, accessed August 23, 2017 .
  49. ↑ Heidi Radvilas: More for well-being . Onvista Group relaunches health portal. In: horizon . June 9, 2005, p. 35 .
  50. ^ Franz Công Bùi: Onvista wants to grow with health . In: Börsen-Zeitung . June 25, 2004, p. 17 .
  51. ↑ Onvista enters the online advertising business . In: Handelsblatt . April 20, 2005, p. 18 .
  52. ↑ Onvista earns well from acquiring addresses on the Internet . In: Handelsblatt . April 20, 2005, p. 16 .
  53. ↑ Onvista relies on Ligatus . Brand for expanding performance marketing. In: horizon . September 29, 2005, p. 44 .
  54. ↑ Onvista floats in liquidity . In: Börsen-Zeitung . November 10, 2005, p. 14 .
  55. ↑ New target price for Onvista Group . In: Börsen-Zeitung . November 22, 2005, p. 18 .
  56. ↑ Lots of cash for Onvista shareholders . In: Börsen-Zeitung . March 17, 2006, p. 13 .
  57. ↑ Onvista buys advertising marketers . In: Börsen-Zeitung . March 23, 2007, p. 10 .
  58. ↑ Alexander Hüsing: Onvista starts Namendo. In: German Startups. June 6, 2007. Retrieved August 23, 2017 .
  59. ^ Franz Công Bùi: Onvista follows a three-pronged strategy . In: Börsen-Zeitung . June 14, 2007, p. 17 .
  60. ↑ Boursorama takes over the finance portal Onvista . In: Börsen-Zeitung . September 25, 2007, p. 4 .
  61. ↑ Manfred Haider: Onvista is swallowed by the French . In: WirtschaftsBlatt . September 25, 2007, p. 17 .
  62. ↑ Rolf Lebert: Boursorama takes over Onvista . French online broker buys in Germany. In: Financial Times Germany . September 25, 2007, p. 22 .
  63. ↑ Boursorama takes over OnVista. In: deutsche-startups.de. September 24, 2007, accessed on May 2, 2019 (German).
  64. ↑ VC Magazin: Oidtmann and Wossagk are new managing partners at Acton Capital. In: VC magazine. Retrieved June 6, 2019 .
  65. ^ The French bind Onvista to themselves . In: Börsen-Zeitung . February 19, 2008, p. 12 .
  66. ^ Onvista: Off to France . In: Börse Online . September 27, 2007, p. 48 .
  67. ↑ Onvista decides to change strategy . Concentration on the operation and marketing of the finance portal. In: Börsen-Zeitung . November 24, 2007, p. 10 .
  68. ↑ Onvista founds its own financial forum . In: Handelsblatt . November 15, 2007, p. 27 .
  69. ↑ Jens Ihlenfeld: Springer buys the Onmeda health portal. In: Golem. June 20, 2008. Retrieved August 23, 2017 .
  70. ↑ Jens Ihlenfeld: Onvista sells online advertising marketer Ad2Net. In: Golem. May 30, 2008. Retrieved August 23, 2017 .
  71. ^ Jens Ihlenfeld: Gruner + Jahr buys performance advertiser Ligatus. In: Golem. June 27, 2008. Retrieved August 23, 2017 .
  72. ↑ Onvista hires Namendo. In: Internet World Business. September 16, 2008, accessed August 23, 2017 .
  73. ↑ New name brings more favorable conditions . In: Börse Online . May 15, 2008, p. 9 .
  74. ↑ a b company register. Bundesanzeiger Verlag, accessed on 23 August 2017 (Frankfurt am Main Local Court, HRB 85344).
  75. ↑ Onvista purchases Nissan customers . In: Financial Times Germany . August 10, 2010, p. 16 .
  76. ↑ Onvista slips into the red . Restructuring burdens Boursorama subsidiary. In: Börsen-Zeitung . February 17, 2010, p. 5 .
  77. ↑ Brigitte Watermann: Free is not given . In: Financial Times Germany . August 5, 2009, p. 21 .
  78. ↑ Brigitte Watermann: The issue surcharge has had its day . In: Börse Online . February 16, 2012, p. 58 .
  79. ↑ Julia Roebke: Onvista Bank attracts fund investors . In: Börsen-Zeitung . February 28, 2012, p. 4 .
  80. ↑ Onvista writes in black . In: Börsen-Zeitung . February 23, 2012, p. 5 .
  81. ↑ Onvista says goodbye. ARD, November 27, 2014, archived from the original on November 14, 2017 ; accessed on August 23, 2017 .
  82. ↑ Onvista decides to delist . Business operations are concentrated in Frankfurt. In: Börsen-Zeitung . November 28, 2014, p. 5 .
  83. ↑ Kerstin Demon: Delistings: These companies said goodbye to the stock market. In: WirtschaftsWoche. December 19, 2014, accessed August 23, 2017 .
  84. ↑ Stock market delisting: Chances of lucrative severance payments are increasing again . In: Börse Online . March 5, 2015, p. 9 .
  85. ^ Gleiss Lutz: Squeeze-out at Onvista. In: Legal Tribune Online. August 3, 2015, accessed August 23, 2017 .
  86. ↑ Michael Brächer: Comdirect swallows online broker Onvista. Commerzbank subsidiary expands. In: Handelsblatt. December 9, 2016, accessed April 20, 2017 .
  87. ↑ Comdirect incorporates Onvista . In: Börsen-Zeitung . December 10, 2016, p. 1 .
  88. ↑ Online banks merge: Comdirect buys Onvista . In: Nürnberger Zeitung . December 10, 2016, p. 23 .
  89. ↑ Comdirect: Onvista will drive profits . In: Börse Online . April 6, 2017, p. 9 .
  90. ↑ Online broker Comdirect swallows competitor Onvista . In: Börse Online . December 15, 2016, p. 9 .
  91. ↑ Thomas Baumgartner: "The future of investment is digital" . In: Frankfurter Neue Presse . March 14, 2017, p. 5 .
  92. ^ Case report: Examination of a merger between the online brokers comdirect bank and Onvista. Bundeskartellamt, March 14, 2017, accessed on April 20, 2017 (Ref. B4-105 / 16).
  93. ↑ Fusion perfect . In: Euro Magazin . April 26, 2017, p. 198 (“Taxes & Saving” section).
  94. ↑ Fusion perfect . In: Euro Magazin . April 26, 2017, p. 198 .
  95. ↑ New design for Onvista. Onvista Media, accessed on August 26, 2017 .
  96. ↑ Commerzbank subsidiary: Comdirect expects million profit. In: Handelsblatt. April 3, 2017. Retrieved May 29, 2017 .
  97. ↑ Management. Onvista Media, accessed September 12, 2018 .
  98. ↑ Michael Brächer: “In the future , we only need a banking license”. Comdirect boss Walter on the Onvista takeover. In: Handelsblatt. September 12, 2016. Retrieved April 20, 2017 .
  99. ↑ Comdirect completes Onvista acquisition. In: Bank and Market. April 4, 2017. Retrieved August 23, 2017 .
  100. ↑ Onvista at a glance. Retrieved August 26, 2017 .
  101. ↑ usage data. Information community to determine the distribution of advertising media, accessed on August 26, 2017 .
  102. ↑ News & Analysis. In: Onvista. Retrieved August 25, 2017 .
  103. ↑ Realtime Basic. In: Onvista. Retrieved August 25, 2017 .
  104. ↑ Realtime Xetra. In: Onvista. Retrieved August 24, 2017 .
  105. ↑ Portfolio. Onvista Media Sales, accessed on August 22, 2017 .
  106. ↑ target group. Onvista Media Sales, accessed on August 25, 2017 .
  107. ↑ a b The Onvista Bank. Retrieved August 26, 2017 .
  108. ↑ Trading Tools. Onvista Bank, accessed August 25, 2017 .
  109. ↑ Onvista finance portal has problems with data theft . In: Welt am Sonntag . August 26, 2001, p. 57 ( [1] ).
  110. ↑ Christian Kirchner: At Onvista, the technical problems have been increasing for weeks. In: finanz-szene.de. Heinz-Roger Dohms, March 23, 2020, accessed April 15, 2020 .