Communication instruments are tools of communication psychology for those involved in marketing , information and decision-making processes , with which a certain target group can be reached and addressed. The tools can be used internally (internal communication) and externally (external communication). They differ in range and accuracy. In integrated communication , all communication instruments are used purposefully at all levels and complement one another.
- Communication policy
- Marketing communication policy
- Communication model
- Communication (systems theory)
- Dieter Herbst: Practical Guide Corporate Communication: Professional Design. Communication with important reference groups. Instruments and Special Users , 2003, ISBN 3589236310
- Siegfried Schick: Internal corporate communication : developing strategies, creating structures, controlling processes , ISBN 3791026291