Context effect
The context effect is a term in particular from social research and cognitive psychology . Context analysis as a branch of social research, the results of which are used in the context of advertising psychology , has developed to research and describe it .
Perception of advertising
In surveys, for example in the context of market research , the context effect describes response distortions that occur because the answer to a previous question or the environment in which the survey takes place affects the response behavior for subsequent questions. Context effects are also of great importance for product and brand positioning and for advertising, since the presentation of the object to be sold and the associated associations have an impact on product perception and thus contribute to the purchase decision.
Perception of art
The environment also plays a major role in the perception and evaluation of works of art . Paintings of different styles received better ratings when presented in a classic museum context and were rated as more interesting than when the same works of art were presented in a sterile laboratory context . While the exact results fluctuated with the art style , the overall assessment showed that the context effect played a more important role than the authenticity effect (i.e. the distinction between whether the work of art was presented in the original or as a copy).
See also
- Priming (psychology) , the influence of one stimulus on the next, such as the sequence of questions
Web links
Individual evidence
- ↑ Susanne Grüner, Eva Specker, Helmut Leder: Effects of Context and Genuineness in the Experience of Art . In: Empirical Studies of the Arts . tape 37 , no. 2 , 2019, ISSN 0276-2374 , p. 138–152 , doi : 10.1177 / 0276237418822896 (English).