Pugh concept selection analysis

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The concept selection according to Pugh (synonymous: concept selection, concept selection, concept analysis, concept selection analysis) is a relatively simple, systematic comparison according to weighted criteria. The process was developed by Stuart Pugh in the late 1980s. It is also used in connection with Six Sigma .

execution

The concept selection is usually carried out as a table with the following columns:

  • Criteria according to which the concept should be selected
  • Weighting of the criteria (mostly 1–5)
  • Benchmark or comparison concept (fictitious concept or current solution)
  • Concept 1… n

steps

The evaluation process is based on the following steps:

  1. Collecting the evaluation criteria
  2. Weighting according to importance for the solution
  3. Determination of the comparison / benchmarks
  4. Establishing the alternative concepts
  5. Evaluation of the alternatives in comparison to the benchmark (see evaluation and evaluation)
  6. Analysis of the evaluation and attempt to develop a hybrid concept from the best evaluations.

Assessment and evaluation

The evaluation is carried out using numbers or symbols. +, S, - or +1, 0, –1 are common. These mean better, the same or worse.

As a further differentiation in better and much better z. B. rated with + and ++. This also applies to the negative rating. The evaluation is carried out on the one hand by pure counting of the ratings and by weighted counting.

Individual evidence

  1. thequalityportal.com : Pugh (English)
  2. ^ Rolf Rehbein, Zafer B. Yurdakul: With Six Sigma to Business Excellence. Strategies, methods, practical examples . Publicis Publ. Erlangen 2003, ISBN 3-89578-185-1 . P. 223.
  3. www.innovationtoday.biz (English; PDF; 294 kB)