Customer care
The term customer care summarizes all measures that relate to communication with customers. In this respect, customer care is an instrument of after-sales management .
Various instruments are used in the customer care process:
- Call centers receive complaints and deal with them.
- As part of personal customer care, the salesperson has regular contact with the buyer.
- The media customer service provides automated problem-solving aids, e.g. B. FAQ systems.
The objective of customer care activities is customer loyalty , increasing or strengthening customer loyalty to the company.
See also
- Support (service)
- Customer service
- Customer care concept (Customer Care Concept)