La Rural

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The Exposición Rural (short: La Rural ) is an annual agricultural and livestock exhibition. It takes place in a specially built area in the Palermo district of the Argentine capital Buenos Aires . The fair is organized by La Sociedad Rural Argentina .


The exhibition takes place in the exhibition halls and exhibition center on Avenida Santa Fe and goes back to 1886. The Rural is primarily an exhibition for farmers , for whom ranchers come from all over the country to stock their cattle, mainly cattle , but also horses and other products to showcase. It quickly turned into a social event for the upper classes, also because the exhibition took place in one of the most expensive residential areas in the city. A supporting program with balls and similar events developed. With the economic crisis in Argentina at the turn of the millennium , the dynamism slowed down a bit, but it is still popular with visitors. In 2005 the Rural visited 715,000 guests with its 400 stands and around 4,000 animals.

The Sociedad Rural Argentina was founded on July 10, 1866 by Eduardo Olivera and José Martínez de Hoz with the motto “Cultivating the earth is serving the land” and was first called 'El Solar de Palermo'. The exhibition halls and grounds date from the 1870s. In addition to the agricultural exhibition, the hall is used for other trade fairs. The Opera Pampa uses the hall for their shows , which are supposed to bring the Argentine history closer with folk dances and asados . The society has over 10,000 members and branches in many parts of the country.

Panoramic view of the stadium

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Coordinates: 34 ° 34 ′ 43 "  S , 58 ° 25 ′ 15.1"  W.