Lifestyle Center
A lifestyle center is a shopping center with additional offers for relaxation and leisure and is geared towards an upper class of consumers .
distribution
Lifestyle centers, sometimes referred to as "boutique malls," were first developed in the late 1980s by Poag and McEwen of Memphis in the United States and began to spread as a new trend in the United States in the 1990s.
They are often located in the affluent suburbs. While modern lifestyle centers are fairly new, open-air malls have been around for decades. Shopping centers thus reproduce the experience of European shopping streets. One such mall is the "Friendly Shopping Center" in Greensboro, North Carolina. The Openair Mall opened in 1957 and has shaped the look and layout of today's modern lifestyle centers.
Lifestyle Center compared to conventional shopping centers
The spread of lifestyle centers in the United States accelerated since the turn of the millennium. While there were only 30 Lifestyle Centers in 2002, by the end of 2004 there were already 120. Lifestyle Centers serve the upper end of the buyer spectrum, at the other end of which is the factory outlet . The growth of Lifestyle Centers is accelerating the closure of traditional shopping centers in the area.
Lifestyle centers usually require less space and generate higher sales per square meter. According to the President of Poag and McEwen, conventional shopping centers generate an average of 3550 USD / m² per year, while lifestyle centers generate up to 5380 USD / m².
In addition, there are fewer heating and cooling costs than closed shopping centers. Thanks to the open architecture, customers get to the shops they want more quickly. Typical features of Lifestyle Centers are more elaborately designed public areas.
Individual evidence
- ^ "The Mall Goes Undercover," Slate.com . Retrieved May 26, 2006.
- ↑ a b Parija Bhatnagar: CNN article: "Not a mall, it's a lifestyle center" . January 11, 2005. Retrieved May 26, 2006.